Empresa Confidencial
8 months ago
Design Packaging Lead
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Company information
- Company
- Empresa Confidencial
- Location
- México, Ciudad de México Mexico
- Posted
- 8 months ago
Job description
Description of the objective: Lead the strategy, design, and evolution of packaging. Responsibilities: Translate brand strategy, architecture, and positioning into clear, consistent, and scalable packaging systems. Define visual and functional guidelines for packaging by category, sub-brand, price tier. Ensure differentiation and clear readability at shelf considering the decision tree of purchase and customer journey, competition, and retail context. Develop the Strategy…
Required skills
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