Design Lead

Location: On-site, Mumbai
Experience: 4–5 years in a D2C, digital-first, or brand-focused design role.

About our client
They are on a mission to help every Indian unlock deep, restful sleep with high-quality, affordable mattresses and sleep solutions.
They are looking for a Design Lead who can elevate client’s visual identity across every touchpoint - digital, offline, packaging, and UI/UX - and ensure the brand always looks clean, modern, and easy to understand for a mass Indian audience.

What You’ll Own

1. Brand & Visual Identity
● Maintain and evolve client’s visual language across all assets
● Ensure consistency of typography, colors, layout, and overall brand expression
● Work closely with content, marketing, and product teams to bring campaigns to life
2. Digital Design (Ads, Social, Website)
● Design high-impact digital creatives for Meta, Google, YouTube, and Instagram
● Build ad sets optimized for clarity, conversion, and brand recall
● Create on-brand visuals for emails, WhatsApp, and website sections
● Support growth initiatives with performance-friendly design
3. UI/UX & Website Experience
● Lead UI/UX design for Shopify pages and new features
● Improve product page layouts, homepage sections, and navigation flows
● Ensure designs feel intuitive, clean, and mobile-first
● Collaborate with developers to ensure smooth implementation
4. Offline & Packaging Design
● Create print assets: brochures, in-store displays, hoardings, standees
● Refresh and maintain packaging design for mattresses and accessories
● Ensure all physical touchpoints feel distinctly

What We’re Looking For
● 4–5 years of experience in brand design, digital design, and UI/UX roles
● Strong portfolio across digital assets, offline design, packaging, and UI/UX
● Proficiency in Adobe Suite + Figma
● Excellent sense of layout, typography, colour, and visual hierarchy
● Ability to translate ambiguous briefs into sharp, clean, high-impact design
● Strong communication and collaboration skills

Bonus: Experience designing for mass-market audiences, designing for performance marketing, or working within a fast-moving D2C brand.