Demand Generation Marketing Coordinator

About the Role

This role is focused on generating new leads and building pipeline through targeted demand generation campaigns. You will be hands-on executing marketing initiatives such as email campaigns, webinars, landing pages, and automation workflows, while working closely with Sales and cross-functional teams.

This is an in-person role in Querétaro, with one home office day per week, ideal for someone who enjoys a fast-paced, execution-focused marketing environment and wants to see a direct impact on revenue.

This is an excellent opportunity for someone with experience in B2B marketing for U.S.-based companies who enjoys cross-functional collaboration, creative campaign-building, and data-driven optimization.

What You’ll Do

• Execute demand generation campaigns tailored to specific healthcare audiences and buyer personas
• Plan, build, promote, and report on 1–2 webinars per month, from start to finish
• Create and optimize emails, landing pages, and campaign assets to capture and nurture leads
• Maintain clean and accurate data within CRM and marketing systems
• Track campaign performance, analyze results, and recommend optimizations
• Research competitors and market trends to inform ABM and campaign strategies.
• Collaborate closely with Sales, BDRs, Content, Design, and Product Marketing teams
• Support outbound efforts through campaign briefs and alignment with sales teams
• Contribute to other marketing operations and demand generation tasks as needed.