Demand Generation Manager/Marketing Manager

Marketing Manager (f/m/d) - DACH - (Fluent German) - €55-60K

This is a remote first role, applicants that live in either Austria or Germany will only be considered

You don't chase leads.

You create demand.

My client is an established B2B SaaS business that target SMBs to Enterprise - the leader in the DACH region for what they do… The team is growing and as a result; we're looking for a digitally focused Marketing Manager with a strong demand generation mindset - someone who knows how to turn attention into interest, interest into leads, and leads into real pipeline.

If you love funnels, conversion rates, testing, and measurable growth - you'll feel right at home here.

You own:

• Demand generation campaigns across paid, organic, email & automation
• Website and landing pages built to convert (SEO, UX, CRO)
• Lead funnels from first click to qualified opportunity
• Copy that sparks interest and drives action
• CRM-driven lead nurturing and scoring
• Tight alignment with sales on lead quality & pipeline impact
• A/B testing ads, messages, CTAs and page structures
• Performance tracking, insights & continuous optimization
• Campaign support for webinars, content launches & partners

Experience Needed:

• Have 3-5 years of B2B marketing experience with strong exposure to SaaS or tech industries
• Fluency in German is a MUST, plus good level English
• Think in funnels, MQLs, SQLs and conversion rates
• Know your SEO basics and love clean structures
• Write sharp, persuasive, customer-focused copy
• Use data to decide what to scale - and what to kill
• Prefer action over perfection
• Enjoy ownership, autonomy and fast-paced environments.

*Rates depend on experience and client requirements