Demand Generation Manager (m/f/d)

We are looking for our first hands-on, revenue-driven Demand Generation Manager (m/w/d), who takes responsibility for the growth of the pipeline over Outbound- and Inbound-channels.

The role is situated at the interface between Marketing and Sales and is ideal for individuals who feel comfortable in a fast-paced B2B-SaaS environment, enjoy working on hard metrics, and have fun building scalable, AI-supported Demand-Engines.

You will work closely with the Sales Team to generate high-quality opportunities, develop compelling Sales collateral, and continuously optimize the performance of our funnel.

Although the role is very operational, it requires sufficient seniority to carry pipeline goals independently and directly contribute to revenue growth.

Aufgaben

• Pipeline- & Opportunity-Generierung: Take responsibility for 20–30 % of the total pipeline through a combination of Outbound-Aircover and Inbound-Capture. Work closely with our Account Executives to ensure a continuous stream of AE-accepted opportunities.
• Outbound- & Inbound-Programme: Concept, implementation, and optimization of Outbound-supported campaigns as well as Inbound-programs actively used by SDRs, including Nurture-stages, Customer Proof, and targeted sequences.
• Webinare & Events: Plan and conduct bi-weekly webinars together with SDRs, focusing on Demand Creation, Qualification, and the further progression of prospects in the funnel.
• Sales Enablement & Collateral: Create and maintain effective Sales collateral like Customer Stories, Case Studies, One-Pager per Use Case or Segment, Objection-Handling-Documents, and focused Core-Sales-Decks.
• KI-gestützte Lead-Erfassung: Implement and optimize continuous AI-based Inbound-Chats/BDR on our website, including clear scripts, daily reviews, and routing to our SDRs.
• Lifecycle- & Nurture-Kommunikation: Build and maintain monthly Sales- and User-newsletters as well as targeted Nurture-flows to accelerate the pipeline.
• Performance & Kennzahlen: Track and optimize central Demand- and Pipeline-KPIs like Opportunity-Establishment, Pipeline-Contribution, and Conversion Rates. Take ownership of the agreed-upon pipeline goals.
• LinkedIn & Social Media Präsenz: Manage our LinkedIn presence independently with a strong B2B- and Demand-Generation-focus. Plan, create, and publish weekly content, supporting Outbound- and Inbound-activities, strengthening our positioning at the ICP, and conveying central Sales-messages and Customer Proof.

Qualifikation

• Erfahrung: Several years of experience in B2B-SaaS-Marketing, ideally with similar ICP (Mid-Market / Enterprise) and comparable deal sizes (~8.000 € ARR).
• Umsatz- & Sales-Alignment: Proven experience of close cooperation with Sales in an outbound-driven SaaS setup. Secure in supporting Outbound-activities and simultaneously addressing Inbound-demand. Willingness to take ownership of pipeline goals.
• Hands-on-Mentalität: Enjoy the operational implementation of campaigns while maintaining a strategic view of funnel performance and scalability.
• Zahlen- & datengetrieben: Developed analytical thinking with successes in data-based optimization of Opportunity-Establishment and Pipeline-Performance.
• Tech- & KI-Affinität: Familiarity with modern marketing tools, workflows, sequences, and common AI-tools for efficiency and effectiveness improvement.
• Enablement-Fokus: Experience in creating Sales Enablement materials like Customer Stories, Case Studies, Presentations, and Objection-Handling-Assets
• Sprachkenntnisse: Fluent in English and German.

Benefits

Become part of a growing team where your work has a direct impact on customers and our company's success!

You can expect:

• A close collaboration with the Leadership Team to shape future marketing strategy
• An flexible hybrid work model: Our office near Checkpoint Charlie is always open to you. For remote work, we expect five presence weeks per year in Berlin (travel expenses will be covered)
• Up to 30 working days per year Workation abroad
• A competitive full-time equivalent salary, dependent on experience and skill level
• Flat hierarchies and a collaborative work environment in close cooperation with Customer Care and Sales
• Budget for conferences or further education measures

About Oyaso

OYASO offers a Software-as-a-Service solution for comparing transport offerings, managing logistics service providers, controlling the supply chain, and simplifying work processes.

We believe that software should be simple and user-friendly – both in implementation and use. Therefore, we work every day to simplify logistics.

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