Demand Generation Lead (w/m/d)

Your Mission and Your Team

As Demand Generation Lead, you are responsible for developing and implementing integrated marketing strategies to increase the lead pipeline for our products and services – with a focus on our software solution Wüest Dimensions. This has established itself as a leading solution for real estate management for institutional investors, banks, pension funds, insurance companies, developers, brokers, companies, and the public sector.

You will lead a team of three members with expansion options. Together with your team consisting of experts in product marketing, website/CRM, and email marketing, you will plan and implement all go-to-market activities for the group with a focus on Germany and Switzerland. This includes planning and conducting multichannel campaigns, sales strategies, and pay-per-click campaigns. You will work closely with Sales, Customer Success, regional marketing managers, and product management to achieve measurable results and report to the Head of Group Marketing.

Your Tasks

• Responsibility for strategy, pipeline, and campaign steering for demand generation in line with corporate goals
• Development and implementation of the annual marketing plan for our SaaS solution in Germany and Switzerland
• Conceptualization and steering of multichannel campaigns (paid, email, website, webcasts, ABM, etc.) to generate and maintain leads
• Coordination of communication for all go-to-market strategies and product launches
• Steering of agencies for SEO/GEO, website, e-commerce, and paid media
• Leadership, guidance, and expansion of a team focused on creating and accelerating the pipeline
• Synchronization with product management, sales, customer success representatives, and regional marketing managers to ensure consistent and up-to-date communication
• Monitoring, analysis, and reporting on campaign performance, ROI, and lead funnel across all channels (paid, email, website, CRM, automation)