Blend360
1 year ago
Data Scientist
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Company information
- Company
- Blend360
- Location
- India India
- Posted
- 1 year ago
Job description
Job Description Our MMO platform is an in-house initiative designed to empower clients with data-driven decision-making in marketing strategy. By applying Bayesian and frequentist approaches to media mix modeling , we are able to quantify channel-level ROI, measure incrementality, and simulate outcomes under varying spend scenarios. Key components of the project include: Data Integration: Combining client first-party, third-party, and campaign-level data across digital, offline, and emerging channels. ...
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