Data Analyst M/F - Permanent Contract (Lille)

For clarity and accessibility, we have chosen not to use inclusive writing in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates regardless of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities.

About WPP:

WPP is the trusted growth partner for the world’s leading brands. We bring together leading media intelligence, world-class creativity, next-generation production, AI-driven marketing transformation solutions, and expert strategic counsel into a single company. Powered by exceptional talent and WPP Open, our agentic marketing platform, we deploy AI at scale to help our clients navigate a changing world and optimize their marketing investments. For more information, visit www.wpp.com.

About WPP Media:

WPP Media is the global media collective of WPP. In a world where media is ubiquitous, we bring together the best platform, talent, and partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit www.wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. To succeed in this role, it is essential to embody the values that unite us:

• Be Extraordinary by fostering collective leadership and transformational creativity.
• Create an Open Environment by finding the perfect balance between the development of our employees and client satisfaction.
• Lead with Optimism by actively stimulating growth and curiosity.

About Conexance / Choreograph:

Choreograph is the technological and data core of the WPP ecosystem, connecting strategic marketing thinking to its large-scale operational deployment.

Conexance, a key entity of Choreograph, is the recognized leader in Data-Driven Marketing in France. With 20 years of expertise, we offer unique data solutions based on the pooling of transactional data (multi-sector cooperative database) and Artificial Intelligence for our clients in France and the United Kingdom (UK).

Our mission: to enable our clients (e-commerce, retail, press, associations/charities, etc.) to exploit the full potential of their data to optimize their prospecting, loyalty, and activation campaigns (lookalike, scoring, segmentation, CRM, profiling).

Missions & Role:

Within Conexance's Studies Department and reporting directly to the Senior Lead Data Analyst, you will join a dynamic and collaborative team of 7 employees (Lead Data Analyst, Data Analysts, contractors, and interns).

In a resolutely Customer-Centric context, you will provide direct support to the sales teams (FR and UK) to produce, analyze, and present statistical studies with high added value.

Your key responsibilities:

Production of statistical analyses & modeling:

• Develop prospecting scores and lookalike models (simple to complex cases).
• Conduct segmentation, profiling studies, and respondent analyses.
• Perform counts and selections based on criteria for our clients' campaigns.

Quality assurance & deadline adherence:

• Ensure rigorous, reliable, and structured deliverables that precisely meet operational needs.

Commercial support & presentation:

• Occasionally support the sales team in client meetings (France and UK) to explain the approach, highlight the analyses, and formulate strategic recommendations.

Continuous improvement & innovation:

• Actively contribute to inter- and intra-departmental discussions aimed at optimizing our production methods, automating our workflows, and exploring new tools (including generative AI and new analysis approaches).

Career path and skill development:

• Short term (1 to 3 months): Assimilate our technical environment and production process (FR/UK), become autonomous in handling common cases, and consolidate flawless methodological rigor.
• Medium/Long term: Gain autonomy on the most complex statistical issues, manage a portfolio of requests end-to-end, be proactive in innovation, and lead presentations to our internal and external stakeholders.

Profile sought:

You are passionate about statistics and leveraging marketing data, with a curious, proactive temperament and excellent interpersonal skills.

Education & Experience:

• Education: Holder of a Master 2 / Bac+5 (equivalent to a Master's degree) in Statistics, Machine Learning, Big Data, Data Science, or Artificial Intelligence.
• Experience: Approximately 2 years of experience (including significant internships/work-study programs) in a role focused on datamining, statistical modeling, or marketing-oriented data analysis.

Technical Skills (Hard Skills):

Essential:

• Operational mastery of Python and SQL.
• Mastery of the Microsoft Office suite (advanced Excel, PowerPoint).
• Knowledge of Data Visualization techniques (ability to present data to make it understandable).

Additional assets:

• Knowledge of R and data visualization tools like Power BI.
• Awareness of Generative AI applied to data, data storytelling, and agile methodologies.

Behavioral Competencies & Soft Skills:

• Rigor, logical thinking, and method in handling large volumes of data.
• Excellent oral and written communication: interpersonal skills, clear speaking, and ability to simplify technical concepts.
• Dynamic, cheerful, attentive, and kind personality, with a strong team spirit and good client-facing presentation skills.
• Proactivity: intellectual curiosity, progressive autonomy, and solution-oriented.

Languages:

• Operational professional English (minimum B2 level required), essential for collaborating on accounts and campaigns for the UK market.

Work environment:

• You will work in a small-scale team (approximately 35 employees in the company, 6 in the Studies team) where kindness, collaboration, listening, quality, rigor, method, and innovation are fundamental values.
• A position based in Lille, with a hybrid work policy: 100% in-person during the trial period, then the possibility of 2 days of remote work per week on average (with 12 days of mandatory on-site presence per month after validation of the trial period).

Life at WPP Media and its benefits:

Our commitment to shaping the future of media is reflected in our active support for the professional development of our talents, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, thus reflecting our dual priority: valuing our employees while adopting sustainable practices in our sector. WPP Media employees have privileged access to the international networks of WPP Media and WPP, allowing them to develop their passions, expand their professional network, and stay at the forefront of marketing and advertising innovations.

We have vast and varied resources at our employees' disposal, and our company actively cultivates the inclusion of talents from all backgrounds. The successes and expertise of the teams are regularly highlighted during unifying events that also mark key moments of the year, thus strengthening our collaborative and diverse company culture.

Our benefits include:

• Compensation and benefits: Competitive salary, health insurance (70% employer contribution), provident fund, meal vouchers.
• Leave and work-life balance: 25 days of paid annual leave, 12 RTT days (for a full calendar year), additional leave days for every 5 years of service.
• Flexibility and remote work: During the trial period, 100% in-person. Then, possibility of remote work 2 days per week on average (with 12 mandatory on-site days per month after validation of the trial period).
• Sustainable mobility: Sustainable Mobility Package (optional, at the employee's choice).

Recruitment process:

We are committed to making this process as quick and efficient as possible, and to maintaining open and transparent communication throughout the process.

1. HR Exchange: Initial discovery interview (phone or video) with the Talent Acquisition team.
2. In-person interview & Business Case: Meeting at our premises with the Senior Lead Data Analyst, including a practical case/technical test (to concretely envision your daily work) and an interview with the HRBP.
3. Finalization interview (if necessary): Additional interview with the N+2 manager.

WPP Media guarantees equal opportunities and considers all candidates without discrimination or consideration of specific characteristics. We are committed to fostering an environment of respect where everyone feels they belong and has the same professional development opportunities.

Consult our privacy policy for all information on the protection of your privacy policy.

Although we review all applications received, we only contact selected individuals for an interview.

#LI-Promoted

Find Jobs in France on Arbeitnow