Data Analyst E-commerce

As a Data Analyst e-commerce, you are the analytics expert who transforms data into valuable commercial insights. You ensure that the E-commerce team can steer based on reliable insights and help colleagues make better decisions about our website, app, assortment, content, and commercial performance. In short: you will have a lot of responsibility in a challenging role.

You will help build the analytics environment of My Jewellery and you will shape it yourself. You don't just build what is asked. You challenge your colleagues and together form a plan of which insights are needed and how you can best build and share those insights with your colleagues. This could be, for example, an analysis, a dashboard, a calculation model, or an automatic email feed with improvement suggestions. In this way, you help build a My Jewellery that steers on the right insights and lay the foundation for the further growth of our brand. 

Furthermore, you dive into commercial issues. You investigate why conversion changes, which product categories perform best, where visitors drop off in the funnel, and which experiments actually contribute to revenue and margin. You actively think about improvement opportunities, challenge assumptions, and translate analyses into concrete actions with demonstrable business impact.

In this role, you work closely with colleagues from E-commerce, CRO, Product, IT, Finance, and Marketing & Customer Analytics. Together you build a data-driven organization where analyses not only provide insight, but especially lead to better commercial choices.

Your tasks

• You develop a reliable analytics environment and ensure clear definitions for commercial KPIs such as conversion, revenue, margin, and returns;

• You build data models and dashboards for website, app, funnel, and product performance;

• You analyze conversion, funnel performance, product categories, and commercial opportunities and translate these into concrete advice;

• You build AI coding solutions to make your own work more efficient and effective;

• You monitor data quality, investigate discrepancies between data sources, and ensure reliable insights;

• You work as a business partner with E-commerce, CRO, Product, IT, Finance, and Marketing to further develop data-driven decision-making.

• You have at least 2 years of experience in e-commerce, digital, or product analytics;

• You have good SQL skills and can independently develop data models, analyses, and dashboards;

• You know how to translate commercial issues into usable insights and dare to critically advise stakeholders;

• You have knowledge of statistics and experiment analysis and understand how to measure and improve conversion and commercial KPIs;

• Experience with A/B testing, conversion optimization, and product analytics is a strong plus;

• Experience with dbt, Python, or web and app tracking is a plus;

• You live in the Netherlands.

About My Jewellery

My Jewellery is one of the fastest-growing brands and e-commerce companies in the Netherlands with international recognition. We develop collections and campaigns that make women's lives a little more beautiful. With more than 1,000 colleagues, we build a brand full of ambition and creativity every day. Our culture? Personal, involved, and sparkling. You can be completely yourself here and get the space to grow, learn, and make an impact. Despite our strong international growth, the lines remain short, the structure flat, and the sense of togetherness at a high level. As a team, we try to make a difference every day!

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