D2C Social Media Manager

Location: Ballygunge, Kolkata Job Type: Full-Time About Dame Health Dame Health is India’s first reproductive health and wellness-focused nutraceutical brand, dedicated to providing comprehensive solutions for menstruation, preconception, pregnancy, and menopause. Our mission is to empower women to take charge of their health by offering personalized nutrition and access to top-quality medical advice. We believe in honoring women for their sacrifices and helping them navigate their unique health challenges. As a D2C Social Media Manager, you will be responsible for developing and implementing social media strategies that drive engagement, conversions, and brand awareness. You will work closely with our marketing team to create compelling content that resonates with our target audience. Your responsibilities will include: • Developing and executing social media campaigns across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) • Creating engaging content (images, videos, posts, stories) that drives user interaction and conversions • Analyzing performance metrics to optimize content and improve engagement • Collaborating with cross-functional teams (marketing, creative, product) to ensure brand consistency across all touchpoints • Staying up-to-date with the latest social media trends, best practices, and platform updates to continuously improve our social media presence. • Bachelor’s degree in Marketing, Communications, or a related field • 3+ years of experience in social media marketing, preferably in the health and wellness industry • Strong understanding of social media platforms, including their features, algorithms, and best practices • Excellent content creation skills, with the ability to develop engaging, informative, and entertaining content • Strong analytical skills, with the ability to analyze performance metrics and make data-driven decisions • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams • Ability to work in a fast-paced environment, prioritizing multiple projects and deadlines • Familiarity with social media management tools (Hootsuite, Sprout Social, etc.) is a plus. • Competitive salary and benefits package • Opportunities for professional growth and development within the company • Collaborative and dynamic work environment