Customer Relationship Management Manager

Company Description VAIRAM is a fine diamond jewelry brand based in Singapore, committed to making diamonds accessible to people from all financial backgrounds. The brand believes that diamonds symbolize happiness and emotions, offering high-quality and creatively designed pieces at affordable prices. By combining quality craftsmanship and affordability, VAIRAM strives to prove that "Diamond is for everyone." Job description Role Overview We are seeking a data-driven and customer-obsessed CRM & Marketing Manager who will lead the development of our Customer Relationship Management (CRM) strategy, drive customer engagement, and optimize marketing campaigns to achieve business objectives. Key Responsibilities: • Develop and implement a comprehensive CRM strategy that aligns with VAIRAM's business goals and customer needs. • Analyze customer data to identify trends, preferences, and pain points, and develop targeted marketing campaigns to drive customer loyalty and retention. • Collaborate with cross-functional teams to integrate CRM insights into product development, sales, and marketing strategies. • Design and implement effective customer segmentation and targeting strategies to maximize ROI. • Develop and maintain strong relationships with key stakeholders, including customers, partners, and internal teams. • Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and marketing automation. • Provide regular reporting and insights on CRM performance, customer engagement, and marketing campaign effectiveness to senior management. • Develop and manage budgets for CRM initiatives and marketing campaigns. • Ensure compliance with company policies, procedures, and regulatory requirements. Requirements: • Bachelor's degree in Marketing, Business Administration, or a related field. • At least 5 years of experience in CRM & Marketing Management, preferably in the luxury goods or jewelry industry. • Proven track record of developing and implementing successful CRM strategies that drive customer engagement and loyalty. • Strong analytical and problem-solving skills with ability to interpret complex data sets. • Excellent communication and interpersonal skills with ability to build strong relationships with customers, partners, and internal teams. • Proficiency in CRM software such as Salesforce.com or similar platforms. • Experience with marketing automation tools such as Marketo, Pardot, or HubSpot is a plus. • Strong understanding of data privacy regulations and compliance requirements. Benefits: • Competitive salary and benefits package. • Opportunity to work with a dynamic and innovative brand in the luxury goods industry. • Collaborative and supportive team environment. • Professional development opportunities and training programs. • Flexible working hours and remote work options. • Access to exclusive employee events and perks.