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Customer Engagement Manager - Loyalty Consultancy
Full Time
120000.00 - 120000.00
Job description
We’re looking for a Customer Engagement Manager to join our growing marketing team. This role is perfect for a marketer with a CRM, loyalty, or customer lifecycle background who is ready to step into a leadership role while still staying close to the work.
You’ll balance strategic projects with hands-on delivery, shaping engagement strategies that drive retention and customer loyalty, while coaching and developing a small team.
What you’ll be doing:
You’ll balance strategic projects with hands-on delivery, shaping engagement strategies that drive retention and customer loyalty, while coaching and developing a small team.
What you’ll be doing:
- Lead the development and execution of customer engagement, CRM and loyalty campaigns across the full lifecycle – from acquisition to retention, working with an array of clients from diverse industry sectors..
- Manage and mentor 2 direct reports, ensuring clarity, growth and performance.
- Partner with the GM of Marketing to deliver strategic initiatives and contribute to broader marketing planning.
- Oversee the end-to-end EDM process – content strategy, build, segmentation, scheduling, optimisation and reporting.
- Own the customer engagement calendar, ensuring campaigns are timely, targeted, and data-led.
- Provide strategic advice and performance insights to internal stakeholders.
- Identify opportunities to streamline campaign delivery, test new approaches and scale capability.
- Collaborate across marketing, digital, and partnerships teams to ensure campaigns deliver on commercial outcomes.
- 5+ years’ experience in CRM, loyalty, or lifecycle marketing roles.
- A mix of strategic and hands-on skills – comfortable driving big-picture planning while rolling up your sleeves when needed.
- Proven success designing and delivering engagement campaigns that improve retention and customer value.
- Experience managing people, with a track record of developing team capability.
- Strong knowledge of email marketing platforms (e.g. Salesforce, HubSpot, Mailchimp, Klaviyo or similar).
- Data-driven mindset with the ability to turn insights into actionable strategies.
- Excellent stakeholder management and communication skills.
- Fully remote role (Melbourne based team, flexible working)
- Work closely with an experienced GM Marketing and senior leadership team
- One EPIC Leader, that has a mentoring and nurturing leadership style
- Autonomy to shape how we engage with our customers
- A collaborative, supportive culture that values innovation and results
Required skills
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Company information
- Company
- New Chapter Talent
- Location
-
Australia, Victoria, Melbourne Region, Melbourne
Australia - Posted
- 11 months ago
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