CRO Specialist (m/w/d) - 100% Hamburg

You don't want to just set up tests, but take genuine influence on the Customer Journey and shape our Conversion-Performance from scratch? Data-driven, pragmatic, and with a view of the bigger picture — not for micro-optimizations that won't get anyone anywhere. Then you could soon be our new CRO Specialist (m/w/d).

About SHEKO

As an online shop started, we are today one of the fastest-growing Health & Nutrition Brands in Germany — with Balance Shakes, Collagen, Probiotics, and Supplements that stand at dm, Rossmann, and Müller. Owner-managed, profitable, with real growth ahead.

Tasks

• Aufbau und Pflege eines priorisierten CRO-Backlogs auf Basis von Daten, Customer Insights und Funnel-Analysen — Du startest auf einer grünen Wiese und gestaltest die Struktur selbst
• Entwicklung von Hypothesen und Definition der UX-Richtung für jeden Test — in enger Zusammenarbeit mit Design und Entwicklung
• Eigenständiges Aufsetzen und QA der Tests in unseren Tools; Briefing der Entwickler zur Implementierung
• Durchführung von Tests über die gesamte Strecke: Hauptseite, Landing Pages, PDPs, Checkout und Post-Purchase-Flows
• Analyse der Ergebnisse mit Fokus auf LTV und Revenue per Customer — nicht nur auf die Conversion Rate
• Ableitung klarer Empfehlungen für den eCommerce Director und relevante Stakeholder
• Skalierung auf eine Testkadenz von 20–25 aussagekräftigen Tests pro Monat
• Aktuell bleiben zu D2C Best Practices, Subscription Commerce und dem deutschen eCommerce-Markt

Qualification

For this role we are looking for an experienced person who works independently, convinces stakeholders and understands CRO as a strategic growth instrument — not just as a checklist.

Must-haves:

• CRO experience in a D2C-eCommerce environment — you know Direct Response and know what that means for test priorities
• A holistic mindset: You think in the entire Customer Journey and recognize where the biggest levers lie
• Strong analytical skills and confident handling of GA4, Heatmapping-Tools, and Session Recording
• Practical experience with Shopify
• Excellent communication and collaboration skills — you work well cross-departmentally and can take stakeholders along
• Pragmatism in dealing with incomplete data — you don't need a perfect setup to move forward, and use data gaps not as a reason to stand still
• Fluent German knowledge (required); experience in the German market strongly preferred

Nice-to-have:

• Experience with Dalton, Intelligems, Hotjar and/or Microsoft Clarity
• Background in Health, Wellness or Supplements
• Experience with Subscription-Commerce and Retention Metrics

Benefits

• Real design freedom: Flat hierarchies, open feedback culture, and the opportunity to actively shape a growing company
• Personal development: We develop joint career goals that fit you — professionally as well as personally
• Strong team: Hands-on mentality, enormous cohesion, and a culture where mutual support is self-evident
• Modern office: Well-being factor in Hamburg-Winterhude, centrally located near the beautiful Mühlenkamp in Alsternähe. Dress code? Come as you feel most comfortable
• The basics: Water, tea, coffee & Shake-Flat, regular team events and legendary company parties

Sounds like you?

Then apply — with your resume and preferably examples of tests or projects where you have worked. We look forward to seeing you!

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