CRO Expert Optimization Specialist

LHH is seeking a CRO Expert Optimization Specialist for an important reality operating in consulting, with a strong analytical and experimental attitude, able to identify opportunities for optimizing digital performance and improving conversion along the user funnel. The person will work in collaboration with teams of Analytics, UX/UI Design, and Marketing, with the goal of increasing the effectiveness of digital experiences based on data and structured tests. Responsibilities The figure will be responsible for the following activities: - Analyzing user behaviors on websites and apps using behavioral analytics tools (e.g. Hotjar, Contentsquare, FullStory, Microsoft Clarity, etc.). - Designing, implementing, and monitoring A/B tests, multivariate tests, and personalizations using dedicated tools (e.g. Optimizely, AB Tasty, VWO, Adobe Target, etc.). - Translating quantitative and qualitative insights into hypotheses of improvement and testing plans. - Collaborating with design, development, and marketing teams for the execution of tests and analysis of results. - Measuring and communicating the impact of tests on key KPIs (conversion rate, engagement, revenue, etc.). - Supporting the definition and evolution of the company's experimentation framework. - Conducting performance analyses using Google Analytics 4 or Adobe Analytics, integrating data with test data. Profile - Master's degree in STEM or economic disciplines; - Certifications on A/B testing and analytics platforms (e.g. Adobe Target, Adobe Analytics, Google Analytics, Contentsquare, etc.); - Experience in international contexts or cross-country projects; - Background in data strategy or digital transformation. - 10 days of smartworking per month Requirements: Hard skills - At least 2 years of experience in Conversion Rate Optimization, Digital Analytics, or related fields. - Excellent knowledge of main A/B testing tools (AB Tasty, Optimizely, VWO, Adobe Target, etc.). - Good knowledge of Google Analytics 4 and/or Adobe Analytics. - Familiarity with behavioral analytics and session replay tools (Hotjar, Contentsquare, FullStory, Microsoft Clarity, etc.). - Certifications from Google, Adobe, and ContentSquare are a plus. - Good knowledge of English. - Knowledge of HTML/CSS/JavaScript to read and understand changes in tests. - Ability to create reports and dashboards to share results and recommendations. - Familiarity with Agile work methods and tools such as Jira/Confluence/ServiceNow - Certifications from Google, Adobe, and ContentSquare are a plus. Soft skills - Analytical mindset and data-oriented approach. - Curiosity, experimental spirit, and propensity for continuous improvement. - Ability to work in multidisciplinary teams and communicate clear insights and results. - Precision, autonomy, and priority management. Nice to have - Knowledge of Google Tag Manager or tag management systems. - Experience with personalization and customer journey analytics tools. - Background in UX, digital marketing, or cognitive psychology applied to online behavior What we offer - Competitive salary commensurate with experience - Stimulating and innovative work environment - Professional growth paths and continuous training opportunities - Challenging projects with high-profile clients. #LI-SA1 Sector: Other Role: IT/Technology