CRO & Direct Response Strategist (Senior)

We are agencro, a CRO and Direct Response agency for e-commerce brands: we create advertorials, landing pages, online shops, and emails for our clients. We now also have our own brands for which we run paid ads ourselves.

We work AI-first: AI handles the volume, a small team with judgment and taste directs and refines. Small remote team, short distances, your work goes live quickly.

We are entering our next growth phase and are looking for an additional layer between management and day-to-day operations: you. You will provide strategic direction for our projects, give feedback, maintain quality, and lead the team technically.

Responsibilities

• Strategy: Develop angles and marketing strategy per project and prioritize test roadmaps - for funnels, pages, and email as well as for ads (Creative Strategy for our own paid campaigns).
• Team technical leadership: brief our copy, design, video, and tech team, give feedback, and approve results. You don't need to know every process by heart - marketing understanding, good feedback, and clear communication count.
• Copywriting: when needed, you can also write yourself - preferably in German and English, using AI as leverage.
• Testing System: Analyze winning ads and funnels, document learnings, continuously improve the creative testing process.
• Sparring Partner for Founders: Prepare and support strategic decisions.

Qualifications

How we measure success

• We work with clear KPIs per project (test win rate, conversion goals, planned output) - you and the team will meet these.
• Quality of copy and creatives measurably increases.
• Feedback and communication are structured: the team knows what is good and what is missing.

Who we are NOT looking for

• Pure consultants who haven't touched anything themselves for years.
• Buzzword marketers. We think in angles, awareness stages, and numbers.
• Feedback providers who only comment but cannot demonstrate.
• AI skeptics. AI is our implementation lever.

Who we are looking for

• Demonstrable direct response successes (funnels, advertorials, VSLs, ads), backed by numbers.
• Marketing understanding across the entire funnel: from the ad to the landing page to the email.
• You write well yourself, in German and English.
• AI-first: you use AI daily for research, variations, and drafts.

Benefits

In return for these skills, you will work in a team of young, dynamic people, can structure your day as you wish, work from wherever you want, and be challenged anew every day.

You will see diverse e-commerce projects ranging from Health to Beauty and Fitness to Fashion, with 8-9 digit annual revenues.

Instead of sitting on one thing for weeks, your tasks will change daily, so you will never get bored. There is always a challenge to solve, a project to push, or a process to improve.

Application

1. Send us 3-5 funnels, advertorials, or ads that you have written or been responsible for - ideally with results (CVR, CPA, Spend, Test Wins).
2. A short paragraph: your AI workflow today - which tools, for what, where your craft comes in.
3. Next steps: introductory meeting, trial task, video call.

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