CRM & Trade Marketing Intern

CRM

GUERLAIN & YOU LOYALTY PROGRAM

• Manage the loyalty rewards catalogue and prepare brief to agencies for artwork changes. Ensure all deliverables are met within the given timeline.

• Manage inventory of Loyalty Gifts and ensure availability of gifts at stores.

• Update all other G&Y collaterals in a timely manner.

• Submit monthly CRM report to internal stakeholders for review.
  

EMAIL CAMPAIGNS

• Manage EDM calendar for tactical campaigns and new launches, including setting up of campaigns with minimal changes.

CLIENTELING/ TRADE

EVENTS

• Conceptualise and execute planned activations to ensure client satisfaction and positive event ROI. Provide on-the-ground support for all clienteling events.

• Work closely with internal team to source vendors, manage logistics, timeline and other details (eg. Transporation and F&B).

• Lead event briefings for internal team and ground staff, ensuring close communication with all stakeholders leading up to events.

• Lead monthly deployment of upcoming month’s events at all stores.

• Submit post-event reports to internal stakeholders for review.

TRADE

• Work closely with internal team to source vendors, manage logistics, timeline and other details (eg. Transportation and F&B) to create successful client events.

• Ensure all store collaterals and price lists are updated in a timely manner.

• Submit post-launch reports to internal stakeholders for review.

• Provide monthly updates on competitor landscape.

GENERAL MARKETING

• Provide day-to-day marketing and operational support for the Singapore Marketing Team.