CRM & Subscription Manager*in (m/f/d)

We are Fabio and Luis, the founders of Hunderunde. We started Hunderunde because we are convinced: Dogs deserve natural nutrition that truly helps. Our plant-based toppings support digestion, skin & coat, and the general well-being of dogs, co-developed with veterinarians and with a genuine claim to effectiveness. For us, this is not just a business idea: A portion of what we earn goes to a street dog rescue project in Romania, animal welfare is as much a part of the brand for us as the product itself.

Tasks

Your task: To shape this journey in such a way that more people stay, instead of disappearing after the first order.

• Klaviyo as your home: You build, test, and optimize our email flows (Post-Purchase, Win-Back, efficacy check-ins at week 2 & 6, cancellation flows) and campaigns. Segmentation is not a buzzword for you, but everyday life.
• WhatsApp Marketing: You will further develop our WhatsApp channel as a second lifecycle channel – from onboarding sequences to savings plan reminders and winbacks.
• Savings Plan Management: You are responsible for growing our subscription and reducing cancellations. You know the technical limitations of ReCharge (e.g., for discount mechanics for existing customers) and still find smart solutions – pause offers instead of cancellation, win-back flows for reversible drop-offs, interval adjustments.
• Data-driven Work: You read our customer data (Shopify, ReCharge, Klaviyo, surveys) and derive concrete actions from it – not just reports, but actions.
• A/B Testing & Optimization: Subject lines, send times, flow logic – you continuously test and make decisions based on data, not gut feeling.
• Collaboration: You will work closely with us founders, our content/copy department, and our customer service colleague to maintain consistent communication with our customers.

Qualifications

What you bring:

• 2–3+ years of experience as CRM Manager, Retention Manager, or Email Marketing Manager – ideally with a D2C brand
• Practical experience with Klaviyo (or comparable) at an advanced level: flows, segmentation, deliverability
• Experience with subscription/subscription models in e-commerce (Not a must, but a clear plus)
• Experience with WhatsApp marketing or the willingness to quickly get up to speed with it
• Affinity for numbers: You read cohorts, churn rates, and flow performance and draw the right conclusions from them
• Very good German (written and spoken) – our communication is warm, personal, and on an equal footing with our customers

Nice-to-haves:

• Experience in the pet, food supplement, or wellness sector
• Shopify knowledge
• Initial experience with compliance requirements for health-related claims (we work with veterinarian-supported studies and a strict wording rulebook)
• A feel for copy – you don't have to be a copywriter, but a good feel for tone and language helps enormously

Benefits

What we offer

• Responsibility for one of the most important levers in the company – no supporting role, but real ownership over the CRM & Subscription Model
• Direct line to the founders, short decision-making processes, no corporate processes
• A product you can stand behind: plant-based toppings, co-developed with veterinarians, with genuine animal welfare commitment
• A team that is growing rapidly and where your work has a directly visible impact

Sounds like you?
Send us your CV and a few lines about why you fit with us.

We look forward to hearing from you.

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