CRM Marketing Specialist - Fan Engagement

Are you passionate about creating experiences that fans love? A leading international sports league is looking for a CRM Marketing Specialist to join our Fan Engagement Marketing team and help us connect with fans around the world. In this role, you’ll own the full CRM lifecycle—from strategy and planning to execution, measurement, and optimization—across email, SMS, and push channels. You’ll turn data, insights, and fan behaviors into campaigns that grow audiences, increase engagement, and drive loyalty. Your work will be focused on developing and executing marketing strategies that leverage our customer relationship management (CRM) system to build strong relationships with fans. This includes creating personalized experiences through targeted email campaigns, SMS messages, and push notifications. You’ll also analyze campaign performance, identify areas for improvement, and optimize future campaigns based on insights gained from data analysis. If you have a passion for marketing, a knack for storytelling, and the ability to connect with people of all ages and backgrounds, we want to hear from you! In this role, you will be responsible for: