CRM Marketing Manager

Job description

We're looking for an b>CRM Manager to join the Marketing team for one of our clients, a company from the iGaming industry.

The role is b>on-site from the HQ in b>Floreasca area, District 1.

Work schedule: b>M-F 9-6 p.m.

Job responsibilities

Lead the CRM team
Develop and implement CRM Strategy for all verticals and all brands in portfolio
Create and execute CRM campaigns aimed at player retention, reactivation, and loyalty
Develop multi-channel strategies for personalized communication (email, SMS, in-app notifications, and web)
Design customer journeys and automation flows to maximize player engagement
Manage end-to-end lifecycle marketing campaigns, including planning, targeting, segmentation, execution, and performance analysis
Work with creative teams to develop engaging content and offers for various segments
Ensure timely delivery of campaigns with effective A/B testing for optimization
Analyze player data to create and manage different customer segments based on behavior, preferences, and value
Develop personalized offers, promotions, and experiences tailored to specific player segments (e.g., VIP, casual, churn, dormant).
Develop strategies to increase player retention and engagement through loyalty points, rewards, and exclusive promotions
Identify lapsed or inactive players and create reactivation campaigns to bring them back
Report on CRM campaign results, including churn prevention, and impact on CLTV
Ensure all CRM communications and promotions adhere to regulatory requirements
Ensure data privacy and protection standards are maintained (e.g., GDPR compliance)
Stay updated with CRM best practices, tools, and trends in the iGaming industry.
Continuously optimize CRM processes and campaigns to improve performance

Requirements:

Proven experience in CRM (at least 5 years) in the online casino / iGaming sector
Strong understanding of customer segmentation, lifecycle marketing and retention policy
Proficiency in CRM platforms (e.g., Salesforce, Fasttrack, Optimove, etc.)
Data-driven mindset with experience in A/B testing and campaign analysis
Analytical skills with the ability to interpret data, generate insights, and drive actions
Knowledge of compliance and regulations in the online gaming industry (GDPR, AML)
Excellent communication and collaboration skills to work cross-functionally with teams
Self-motivated and highly organized with the ability to manage projects simultaneously
Excellent computer skills (Microsoft, CMS tools, PM tools like Jira, Asana, Basecamp) and tolls such as Smartico and EGTDigital

What we offer: