CRM & Marketing Intelligence Manager (m/f/d)

Job Description

For the Maschinenraum, we are looking for a

CRM & Marketing Intelligence Manager (m/f/d) with strong analytical skills for data and the development and implementation of concrete measures to increase the engagement and loyalty of our member companies, as soon as possible.

About Maschinenraum

Maschinenraum is the shared innovation ecosystem of German SMEs and family businesses to better understand and more courageously shape future topics together. Together with around 80 member companies – including Fiege, Sennheiser, Vorwerk, and Viessmann – Maschinenraum offers formats and structures to systematically approach transformation: through the exchange of experiences, the development of competencies, and the creation of concrete solutions. The team of around 40 employees supports the member companies, develops training and consulting formats, and operates a co-innovation space in the heart of Berlin.

As CRM & Marketing Intelligence Manager (m/f/d), you will be the data-driven force behind our member communication. You will analyze how our members behave – which formats they use, where they are active, and where they drop off – and translate these insights into targeted measures that strengthen engagement and loyalty. You will also conceive strategies for identifying and approaching new target groups and contacts within the network.

What You Will Achieve

• CRM Management & Data Structure
  You will be responsible for the maintenance and further development of our CRM structure in Salesforce and ensure that data is complete, up-to-date, and evaluable. You will build a KPI framework that enables the team to steer based on data and create regular reports from which you derive optimization measures.
• Target Group & Behavioral Analysis
  You will systematically analyze the behavior of our members – based on CRM and analytics data – and develop a deep understanding of what drives different target groups and what holds them back. You will be responsible for segmenting our existing member base and creating strategies for and with our teams on how to effectively identify and approach them.
• Growth & Retention Measures
  Based on your analyses, you will develop and manage targeted actions as well as automated marketing measures to increase awareness, engagement, and loyalty. You will work closely with the other teams at Maschinenraum and support them with recommendations for action for the further development and marketing of offers.

Job Requirements

This is you

• You think in data but act in measures. You know that numbers alone don't change anything – and you understand how to translate insights into convincing recommendations and concrete implementation.
• You have 3–5 years of professional experience in CRM, Growth Marketing, or a comparable data-driven role – ideally in a B2B environment, e-commerce, or a membership-based organization.
• You have proven experience in target group segmentation and behavioral analysis, as well as in deriving concrete communication and marketing measures.
• You are proficient with Salesforce (Sales/Marketing Cloud) – alternatively, you have in-depth knowledge of comparable B2B CRMs (e.g., HubSpot) and are not afraid of Salesforce.
• You have experience with relevant AI tools in the areas of analysis and marketing automation.
• You think in a structured manner, work precisely, and can communicate complex data relationships clearly and understandably.
• You are proactive and don't get lost in analysis – you want to make things happen.
• Native-level German is a prerequisite; good English skills are a plus.

What Awaits You

• Responsibility & Freedom: The opportunity to build data-driven marketing from scratch in one of the most exciting network organizations in the German-speaking SME sector.
• Teamwork: Close collaboration with management, Member Success, and the communication team.
• Hybrid Work: Flexible working hours with a balanced mix of presence in our office and the option to work remotely as needed.
• Workspace & Location: A modern space in the heart of Berlin with excellent public transport connections.
• Impact & Ecosystem: A purpose-driven company with a clear vision and an inspiring community of SMEs, start-ups, and VCs.
• Team Culture: An appreciative feedback culture with the courage for new ideas, regular team events (e.g., summer party & offsite), team training, and real room for personal growth.
• Benefits & Time Off: 30 vacation days, public holidays off, and attractive corporate benefits (e.g., Urban Sports Club, BVG, Aware by Aeon).

We look forward to your application!