CRM & Marketing Intelligence Manager (m/f/d)

Job Description

We are looking for a

CRM & Marketing Intelligence Manager (m/f/d) with strong analytical skills for data and the development and implementation of concrete measures to increase engagement and loyalty of our member companies.

About Maschinenraum

Maschinenraum is the shared innovation ecosystem of German SMEs and family businesses to better understand and boldly shape future topics together. Together with around 80 member companies – including Fiege, Sennheiser, Vorwerk, and Viessmann – Maschinenraum offers formats and structures to systematically address transformation: through the exchange of experiences, building competencies, and developing concrete solutions. The team of around 40 employees supports the member companies, develops training and consulting formats, and operates a co-innovation space in the heart of Berlin.

As a CRM & Marketing Intelligence Manager (m/f/d), you will be the data-driven force behind our member communication. You will analyze how our members behave – which formats they use, where they are active, and where they drop off – and translate these insights into targeted measures that strengthen engagement and loyalty. You will also conceptualize strategies for identifying and approaching new target groups and contact persons within the network.

What you achieve

• CRM Management & Data Structure
  You are responsible for maintaining and further developing our CRM structure in Salesforce, ensuring that data is complete, up-to-date, and evaluable. You will build a KPI framework that enables the team to steer based on data and create regular reports from which you derive optimization measures.
• Target Group & Behavioral Analysis
  You will systematically analyze the behavior of our members – based on CRM and analytics data – and develop a deep understanding of what drives different target groups and what holds them back. You are responsible for segmenting our existing member base and creating strategies for and with our teams on how to identify and approach them effectively.
• Growth & Retention Measures
  Based on your analyses, you will develop and manage targeted actions as well as automated marketing measures to increase awareness, engagement, and loyalty. You will work closely with the other teams at Maschinenraum and support them with recommendations for the further development and marketing of offers.

This is you

• You think in data but act in measures. You know that numbers alone don't change anything – and you know how to translate insights into convincing recommendations and concrete implementation.
• You have 3-5 years of professional experience in CRM, Growth Marketing, or a comparable data-driven role – ideally in a B2B environment, e-commerce, or a membership-based organization.
• You have proven experience in target group segmentation and behavioral analysis, as well as in deriving concrete communication and marketing measures.
• You work confidently with Salesforce (Sales/Marketing Cloud) – alternatively, you have deep expertise in comparable B2B CRMs (e.g., HubSpot) and are not afraid of Salesforce.
• You have experience with relevant AI tools in the areas of analysis and marketing automation.
• You think structurally, work precisely, and can communicate complex data relationships clearly and understandably.
• You are proactive and do not get lost in analysis – you want to make things happen.
• Native-level German is required; good English skills are a plus.

What makes us special

The cohesion in our team makes us special – and every individual contributes to bringing our vision to life. We offer you the following benefits:

• The opportunity to build data-based marketing from scratch in one of the most exciting network organizations in the German-speaking SME sector.
• Close collaboration with management, Member Success, and the communication team.
• 30 vacation days plus public holidays.
• Flexible working hours and the option to work from home.
• A modern workplace in the heart of Berlin with excellent public transport connections.
• Regular team events (e.g., our summer party and annual offsite) as well as further training opportunities & corporate benefits.
• A meaningful task – in a team that is there for each other.

Job Requirements

Find more English Speaking Jobs in Germany on Arbeitnow