CRM Manager:in (w/m/d)

Your Tasks

With over 4 million active users, Germany's largest social network for neighbors is a social enterprise that aims to bring neighbors together and contribute to a lively, helping, and secure neighborhood. To achieve this goal, we are looking for a passionate (Senior) CRM Manager:in who will take the engagement of our users to the next level.

• You are part of the 4-person CRM team and are responsible for achieving engagement goals (e.g., Daily Active Users).
• You plan, test, and implement newsletters in consultation with the Content and Advertising Team and think about how you can improve the content and delivery even better.
• You set up automated campaigns (e.g., Onboarding, Reactivation, triggered communication) for various user groups and continuously optimize these. Your channels are primarily email, push notification, and in-app message.
• You develop meaningful segmentations, e.g., based on interests or neighborhood size, to offer users a personalized experience.
• You work with the Product and Data Team to better understand users and implement targeted measures.
• You create reports and regularly report on goal achievement in your area.
• You agree with the team on best practices, content, and send times.

Your Profile

• You have at least 5 years of experience in CRM.
• You have advanced knowledge of working with CRM tools (Braze or similar).
• You are analytical and make decisions based on data. You know how to interpret KPIs and use them for yourself. At the same time, you come up with creative ways to increase engagement. Your goals are what drive you.
• Your self-directed and structured work style helps you plan and implement campaigns and projects early on.
• You have already set up multi-channel journeys and A/B tests, analyzed them, and derived action recommendations from them.
• You are technically skilled and familiar with CRM infrastructure, link tracking, deliverability topics, and tool optimizations.
• You enjoy developing a digital product with social added value together.
• You have German language skills at native speaker level and speak fluent English.

What we offer

• A hybrid work model with a combination of office and remote days
• A meaningful job – we're building a great product that delivers real added value to communities
• Working in a cheerful, experienced team that shares knowledge and learns from each other
• Insights into the entire process of our social startup as well as the nebenan.de Foundation
• Your nebenan.de SpenditCard – every month you receive an additional €35 to use freely
• 30 days of annual leave, plus the option for workation models and sabbaticals
• A strength-oriented development culture (we work with Gallup StrengthsFinder)
• An office in Berlin-Kreuzberg and regular events like yoga or