CRM Manager - Retention & Engagement (m/f/d) – Data & CLV

For analytical minds who don't want to feel retention, but prove it.
Most brands manage retention by gut feeling – you will prove it. CRM accounts for a third of our revenue, and your analyses from cohorts, CLV, and holdout tests will decide where budget, tests, and campaigns flow on the road to 100 million.

• You will define the retention basis: repurchase rates, CLV, and Days Between Orders by market (DACH/NL), acquisition channel, and customer segment as an ongoing steering basis.

• You will build an independent CRM reporting from scratch: own attribution logic, weekly steering, a single source of truth.

• Proving incrementality is your craft. Holdout tests for loyalty programs, discount mechanics, and central flows will show what truly brings in additional revenue.

• You will actively manage subscription economics: identify churn drivers, quantify sign-up levers, and play out subscription CLV against one-time purchase CLV.

• You will deliver segmentation and target group logic for all campaigns and flows. Email and agency execute, you set the direction.

• You will validate, calibrate, and integrate predictive analytics from Klaviyo (CLV, Churn Risk, Next Order Date) into operational steering.

• You will define the retention basis: repurchase rates, CLV, and Days Between Orders by market (DACH/NL), acquisition channel, and customer segment as an ongoing steering basis.

• You will build an independent CRM reporting from scratch: own attribution logic, weekly steering, a single source of truth.

• Proving incrementality is your craft. Holdout tests for loyalty programs, discount mechanics, and central flows will show what truly brings in additional revenue.

• You will actively manage subscription economics: identify churn drivers, quantify sign-up levers, and play out subscription CLV against one-time purchase CLV.

• You will deliver segmentation and target group logic for all campaigns and flows. Email and agency execute, you set the direction.

• You will validate, calibrate, and integrate predictive analytics from Klaviyo (CLV, Churn Risk, Next Order Date) into operational steering.

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