CRM Manager (m/f/d) - On-site/Home Office

At Inkster, we value personal responsibility, motivation, and fun! As a 10-person team of digital natives and with our unique 2-week fruit-based tattoo, we launched in June 2021 and rose to become the European market leader within just a few months. Today, we sell our products in six international markets and work daily to further expand Inkster as a modern love brand.

To strengthen our team, we are looking for a CRM Manager (m/f/d) with immediate effect.

Are you passionate about customer experience, CRM, and data-driven marketing? Do you also enjoy developing creative campaigns, newsletters, and new ideas? In this role, you will combine analytical thinking with creative work: you will analyze data, understand our customers, and derive actions from this that sustainably improve our customer journey, customer loyalty, and customer satisfaction. From email marketing to automations, you will actively shape the entire experience of our existing customers.

As a full-time employee, you will be an important part of our team, work closely with the founders, and receive a lot of responsibility from day one. Together, we will continuously develop our customer communication, optimize the customer experience, and further expand Inkster as an international love brand. We look forward to hearing from you.

Responsibilities

• You will plan, create, and optimize creative email and SMS campaigns along the entire customer journey.
• You will develop new automations and customer flows, evaluate their performance, and continuously optimize them based on relevant KPIs.
• You will analyze our customers' behavior and derive new ideas for CRM campaigns, customer journeys, and retention measures from this.
• Together with our Customer Support, you will be responsible for the quality of our customer communication and ensure that our support agents and AI systems are always up-to-date.
• You will identify recurring customer concerns and develop processes, content, and solutions to continuously improve the customer experience.
• You will analyze key figures such as repurchase rate, customer lifetime value, Trustpilot ratings, and customer satisfaction, and derive concrete optimization measures from them.
• You will work closely with Performance Marketing, Design, Content, and Product Development and incorporate customer feedback into new campaigns, products, and processes.

Qualifications

• You have experience in CRM, Customer Experience, Customer Success, or Email Marketing – ideally in e-commerce or with a D2C brand.
• You combine analytical thinking with creativity and find optimization potential in both numbers and communication.
• You have a strong feel for modern design, aesthetics, branding, and visual communication.
• You have a good understanding of customer journeys and know how to engage and retain customers in the long term.
• Ideally, you have already worked with CRM tools such as Klaviyo (Photoshop, Canva, or similar) as well as helpdesk solutions like Gorgias, Zendesk, or similar systems.
• You work in an organized, self-responsible, and pragmatic manner and reliably implement projects.
• You enjoy improving processes, taking responsibility, and making meaningful use of modern AI tools.
• You possess very good German language skills; English language skills are an advantage.

Benefits

• Equipped with new Apple devices
• A lot of creative freedom and responsibility from day one
• Direct influence on a rapidly growing international love brand
• Flexible working arrangements with an office in Hamburg and the possibility of home office
• A young, motivated team with short decision-making processes
• The opportunity to make your work directly visible
• Deep insights into the growth strategy of a modern e-commerce company

We look forward to your application!

We like things uncomplicated and effective. Just send us your CV and a short note explaining why you are the right person for the job.

We look forward to your application! 🚀