CRM Manager (m/w/d)

We are Start to Finish.

No company can grow without the right team. That is why we support E-commerce, SaaS and mid-sized companies such as Mellow Noir, Bears with Benefits, Memberspot, MBR-Skin, Cansativa Group and many others in filling their key positions with the right talent.

With over 100 satisfied clients, we are the #1 recruiting boutique for E-commerce in the German-speaking region.

Our client is looking for you!

For one of Germany's best-known influencer fashion brands, we are looking for a CRM Manager (m/w/d) to sustainably build an active customer base through CRM, lifecycle management and loyalty.

Your Tasks

• You are responsible for the entire CRM strategy (segmentation, lifecycle, communication architecture)

• You personally manage email marketing operationally, create automation flows and take care of the loyalty program

• Build/optimize flows: Welcome, Abandoned Cart/Browse, Post-Purchase, Reactivation

• You have ownership of the CRM tech stack (e.g. Klaviyo)

• Customer analytics (cohorts, CLV, churn)

• Segment communication and A/B tests are your daily bread and butter

Qualifications

• You have a good understanding of the modern CRM tool landscape, ideally you are a Klaviyo pro.

• You have experience in the D2C, E-commerce or even fashion environment and you know and enjoy working in a small, uncomplicated company environment.

• You have a good knowledge of e-commerce systems such as Shopify.

• You think in customer journeys and at the same time enjoy analyzing very much, including GA4, CRM dashboards, data logic, and you are numerically minded and process-oriented

• Basic understanding of data protection (GDPR, opt-in); basic SQL knowledge is an advantage

• You speak at least German at a negotiation-proficient level and work independently but are also a team player

Benefits

• Key role with great decision-making freedom in a growing German fashion start-up - the best is yet to come!

• Full remote with occasional visits to the office near Stuttgart

• Flexible working hours and state-of-the-art workplace equipment

Sounds like your next step? Then apply now – even if you don't meet every criterion 100%. Potential and personality count for us more than a perfect CV.

We welcome all applications, regardless of gender, origin, age, religion, disability or sexual identity.

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