CRM Manager (m/w/d) Focus on E-Mail & Whatsapp

While our grandparents still regularly integrated natural products like honey and propolis into the family's diet to support the immune system, today you can hardly find any natural products anymore.

We want to change that with bedrop!

We want to support people's physical well-being and health with natural bee products. That's why we're looking for you.

Your Role

As CRM Manager (m/w/d), you will be responsible for our email communication (from creative newsletter campaigns to automated flows). You will connect Copy, Customer Understanding, Design, and Performance, ensuring that every email is relevant, appealing, and effective.

Tasks

Activities

• Development and implementation of our CRM & email strategy (from campaigns to flows)
• Building segmentations and personalizations along the customer journey
• Analysis of KPIs (Open Rate, CTR, Conversion) and derivation of concrete optimizations
• Creation of performance-strong emails (Copy; layout; simple designs)
• Further development and optimization of flows (e.g. Welcome, Retention, Abandoned Cart)
• Close cooperation with other departments (e.g. Marketing, Management, and Customer Care)

Your Focus

• Strategic CRM thinking: the right message at the right time for the right target group
• Analytical approach: data-based decisions and performance focus
• Creation of performance-strong copywriting for emails (Subject lines, contents & layout) Professional Experience

Qualification

Professional Experience

• 3-4 years of experience in CRM / Email Marketing
• Experience with Klaviyo is a plus, but not a must
• You should have already worked with a CRM/email marketing tool
• Strong in copywriting (sales-oriented & educational)
• Confident in handling data and KPIs
• Experience with tools like Canva, Slack, Notion
• Fluent in German and good English skills

We're not looking for someone who just writes newsletters, but someone who thinks strategically about CRM, works data-driven, and understands performance.

Benefits

Your Benefits

• A long-term perspective in a rapidly growing Health / Food scale-up
• Collegial cooperation in a good working atmosphere
• Flat hierarchies
• Fair compensation
• Variety and interesting work
• Scale-up flair: You work closely with a dynamic and highly motivated team
• Participation opportunities in cross-functional company development
• Employee events (if possible)
• Networking at various events and dates, including Judith Williams
• Start date: immediately

Have we piqued your interest?

Then we look forward to hearing from you! Please send us your resume, cover letter, and salary expectations. We're happy to answer any questions you may have.

Find Jobs in Germany on Arbeitnow