CRM Manager (all genders)

YOUR IMPACT - YOUR ROLE

As a CRM Manager (all genders), you will take on a key role in our Marketing Team. You will design, analyze, and optimize targeted lifecycle campaigns to retain customers long-term and reactivate inactive users. In a dynamic scale-up environment, you will work data-driven, test new approaches, and help us take our CRM strategy to the next level.

The Role in Detail:

• Planning and implementation of CRM lifecycle campaigns with a clear focus on win-back and reactivation
• Continuous optimization of campaigns and customer journeys through A/B tests to identify the best communication channels, strategies, and offers
• Creation of regular reports as well as ad-hoc analyses, interpretation of data and identification of trends and optimization potentials (also based on customer surveys)
• Monitoring and tracking of all initiatives, including reporting of results to relevant stakeholders
• Observation of current CRM trends and derivation of new, effective strategies for our business

WHAT YOU BRING

• Completed degree (Business Administration, Business Informatics, or Marketing/Communication) and 2 years of practical experience in CRM, email marketing, or campaign management
• Strong understanding of data-driven CRM strategies, customer segmentation, and deriving customer insights to increase revenue and customer loyalty
• Proficient in using CRM tools, Excel, and Google Analytics; good knowledge of Braze is a plus
• Analytical, conceptual, and creative working style with a strong hands-on mentality and reliability in time management
• Team player with clear communication skills as well as fluent German and English language skills (Level C1-C2).

WHAT AWAITS YOU WITH US

• Work-Life-Balance: flexible working hours and home office to shape your life flexibly
• Personal Development: you will work in a small team that gives you the opportunity to contribute your individual strengths and ideas and actively shape the future of Helpling
• Multicultural Team: fostering diverse perspectives, professional exchange, tolerance for each other, and mutual ideas.
• Mobile Work Policy: gives you the freedom to work regularly from home and temporarily from other European countries.
• Employee discount on Helpling.de, company pension plan including a 20% employer contribution, 28 - 30 days of vacation (increasing), 5 paid child sick days, attractive salary, centrally located office in the heart of Berlin (Friedrichstraße), and much more…

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