CRM & Lifecycle Marketing Manager (m/w/d)

If you have strong CRM and campaign ideas that are stuck in approval loops and endless discussions instead of going live, feel free to read on.

We at BodyFokus are the longevity companion for humans and dogs. Through our brands BodyFokus, BeautyFokus, and PetFokus, we help more than 250,000 people and their pets in the DACH region take control of their health. We're fast, result-oriented, and have little patience for bureaucracy. Good ideas get implemented, not killed – at the end, it's about the result, not the prescribed path to get there. You'll get the freedom to find your own way and stand accountable for the results.

Everything runs AI- and agent-supported here: texts, analyses, evaluations, segmentation. We expect you to consistently use AI for yourself – the responsibility for the results lies with you. The AI is your lever, not an excuse.

Tasks

You'll turn first-time buyers into loyal customers and subscribers across all three brands. This looks like:

• Email campaigns design, write, and send – from regular newsletters to product launches and action emails, cross-brand.
• Automated lifecycle stages build – welcome, winback, subscription & co. – that generate repeat purchases without your daily intervention.
• Data-driven steering: open rates, click-through rates, conversion rates, repeat purchase rate, CLV – and continuously optimize through A/B tests.
• Target audience segmentation and align your CRM communication with the goals of each brand, together with the relevant leads.

Qualification

• Strong copywriting: you write emails that are read, clicked, and bought – this is your core competence.
• Data-driven & self-directed: you make decisions based on numbers, can explain why, and steer projects from idea to implementation.
• – and interest in topics like Customer Lifetime Value, Retention, and subscription models.
• Negotiation-proof German, good English.

Whether with several years of CRM experience or as a talent at the beginning of your career: experience is a plus, but not a must. We're interested in what you can do, not how long you've been doing it – if you master the craft and are eager to take on real responsibility here, we look forward to your application.

Benefits

• Design freedom from day one, short decision-making paths, direct lines to leads and management.
• Real opportunities for advancement: many of us started as interns or juniors and now manage their own areas. Who delivers, takes on more at BodyFokus quickly.
• Fair, competitive remuneration.
• Reach: three brands, hundreds of thousands of customers – your work has an immediate impact.
• Home office & office days in a mix – that's why we prefer applicants from the Cologne region.
• A team that gives energy instead of draining it.

Our process contains a few thoughtful questions – we want to understand how you think, not just what's on your resume. We're looking forward to you!

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