CRM & Lifecycle Marketing Manager (m/f/d)

These tasks await you

• Scalable lifecycle flows in HubSpot are created under your hand – from partner onboarding to churn prevention, expanded to the B2C lifecycle of our end customers in whitelabel partnerships.
• From reports and dashboards (Metabase, HubSpot) to real control: You drive the transition from Cost-per-Lead to Cost-per-Revenue.
• Partner segments are not created based on gut feeling, but according to clear logic, so that retention and growth measures are targeted rather than generalized.
• As a sparring partner for Digital Product, you bring together website, portals, and shop flows, and ensure that all marketing deliverables are ready for product go-lives.
• Together with RevOps, you ensure that data flows, attribution, and CRM data quality form a reliable basis for decision-making.
• The Alteos website (Webflow) is your end-to-end responsibility, including the technical SEO/AEO structure.
• You support the planning of partner-related communication and participate in budget planning.

This is what you bring

• At least 5 years of experience in retention, acquisition, and lifecycle marketing at the interface of B2B and B2C, with a background in CRM, SEO/AEO, strategy, and startups.
• You have personally built and scaled lifecycle/CRM flows in HubSpot or a comparable tool, ideally in a partnership business.
• Strong affinity for You build and read dashboards, define KPIs, and make decisions based on data (Excel, SQL, Google Analytics; Metabase is a plus).
• Experience in independently managing a website or CMS (ideally Webflow) and taking responsibility for a marketing or CRM budget.
• Experience with Asana or a comparable project management tool for steering initiatives with multiple stakeholders.
• You communicate well cross-functionally with Sales, Product, Operations, and Content, even without formal authority, and are happy to take responsibility for your area.
• Experience in Insurance, InsurTech, FinTech, or other regulated B2B industries, as well as with attribution models and paid media, is a plus.

What we offer

At Alteos, you will experience an exceptional combination for the insurance industry. Here, entrepreneurial freedom, technical expertise, and the reliability of our investor AXA come together.
Together, we shape innovative solutions and set new standards in the insurance industry.
Become part of our team and work with talented and versatile colleagues. For us, daily collaboration is a great motivation – and we hope you will share this enthusiasm!

We grow together

• Shape the future of Alteos – contribute to projects and break new ground.
• Work at the intersection of insurance and technology and develop into a sought-after expert.
• We foster a company culture that values diversity, rewards performance, and lives trust and transparency. With us, you will find flat hierarchies and can develop individually.
• We offer you an unlimited employment contract and fair salary. Every 9-18 months, your salary will increase as recognition of your performance.
• Enjoy trust-based working hours and a hybrid model of office, home office, and occasional work from European countries. You will receive 27-30 days of annual leave (depending on length of service).
• We support your further development with training and also offer you meal allowances as well as discounts on the VBB environmental ticket and company bike leasing.

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