CRM Lead (Top 1%) | D2C, Klaviyo, CLV & Retention | 70-100k € (m/w/d)

You're not a newsletter manager who calculates their performance through attribution models. You're a maker who understands that retention decides whether a D2C business is profitable and sustainably scalable – or has to buy expensive new customers every year.

We are FINE DINE: Ambitious. Profitable. Fast.

In 3.5 years, we have mediated over 1 million restaurant visits with the FINE DINE Box and have grown by more than 300% YoY in the last year. We have developed a unique product and work with renowned media partners like FAZ, Süddeutsche Zeitung, and NZZ as well as the best restaurants in DACH. Where should our journey go? We want to bring the FINE DINE Box to over 100 cities in Europe by 2030 and build an actual retention machine out of our CRM.

The problem: Our CRM was good so far.
The challenge: Our CRM must be among the best.

Therefore, we are not looking for a newsletter manager. We are looking for an A-Player who takes full responsibility for this area and masters it.

You should not only withstand pressure but also get better at it. Think independently, take action, and assume responsibility when no one is watching. Think like an athlete: disciplined, self-motivated, resilient – and be ready to push through even when it gets tough.

Aufgaben

• CRM Ownership: You are responsible for our entire CRM setup – strategically and operationally.
• Kampagnen & Flows: All campaigns, flows, automations, segmentations, reviews, customer insights, and surveys run through you – always with a clear view of revenue, DB3, and CLV. Channels include e-mail, phone, WhatsApp, and print mailings.
• Copywriting & Briefings: You develop data-based copy-, creative-, and campaign-hypotheses, implement them yourself or translate them into clear briefings for agencies/freelancers.
• Customer Journey: You build a lifecycle journey from scratch that turns first-time buyers into loyal customers.
• Customer Insights: You systematically find out why customers buy, don't buy, or don't come back and translate purchase reasons, objections, wishes, and genuine customer voices into better CRM campaigns, landing pages, creatives, and performance marketing angles.
• Customer Satisfaction: You build systems that enable us to systematically capture NPS, CSAT, reviews, and customer feedback, analyze it, and translate it into concrete improvements and new products.

Qualifikation

• Copywriting: You are a gifted copywriter who writes brilliant texts that not only sound good but also systematically convince and sell.
• Klaviyo: You are a Klaviyo expert who knows exactly how to maximize CLV with the right flows, campaigns, and segmentations. Moreover, you have a deep understanding of surveys, retention, and customer journey.
• Unit Economics: You effortlessly calculate from DB1 to DB3 and can name our unit economics and key performance indicators in your sleep.
• WhatsApp: You already have some experience with WhatsApp marketing – ideally with Chatbot.
• Print-Mailings: You know how to design, implement, and measure print mailings such as postcards, series of letters, and other print mailings.
• AI-first: You use AI not as a toy but as a genuine productivity and quality lever.
• High Stress Resistance: You remain calm even when things don't go as planned.
• Eigenverantwortung: You work 100% independently, structure, and prioritize consistently the levers that have been proven to contribute to growth, CLV, and profitability.

Nice to have

• Experience with CRO, Hotjar, Microsoft Clarity or A/B-Test-Logic

• Experience with Adobe InDesign

• Experience with subscription-based D2C products

• Experience with Shopify-, Typeform-, and Replo

• Experience at a D2C-, E-commerce-, or premium consumer brand

Benefits

• Gehalt: 70,000 € to 100,000 €
• Team: You work with extremely ambitious A-Players who are hungry for success
• Impact: You take on a key role in the most important department of the company
• Ownership: You are responsible for the entire CRM and make all decisions
• Personal Growth: Develop yourself within a year like you would elsewhere in ten.

🚀 If this doesn't scare you off, but motivates you, then convince us with your application that exactly you should take on this role.

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