CRM & E-Mail Marketing Manager:in (Part-time)

Merchant Inspiration brings together e-commerce managers and decision-makers from the German-speaking region to learn from each other, share experiences, and improve together. The core is the annual Merchant Inspiration Talks conference – with brands like Jägermeister, fritz-kola, Universal Music, OACE or LFDY.

In addition to the conference, we continuously develop new community formats, events, and content. We're not just about reach or ticket sales – but about genuine encounters, relevant content, and sustainable relationships within the community.

Merchant Inspiration is a subsidiary of tante-e, one of the leading Shopify agencies in Germany. You primarily work for Merchant Inspiration (approx. 12 hours/week). Additionally, you support tante-e GmbH with a smaller portion (approx. 8 hours/week). The entry point begins initially fully at MI – the tante-e share grows organically.

We work pragmatically, hands-on, and with short decision-making paths.

Tasks

You take responsibility for our email communication and CRM – and bring your own experience with it, not just interest. You know how to structure contact lists, set up campaigns, and shape communication so that it arrives. At the same time, you work closely with the founding team and actively shape how our community is informed, activated, and long-term connected.

Your Tasks

• You are responsible for our newsletter and email communication – from planning to implementation to evaluation
• You develop our CRM structure further: contact maintenance, segmentation, communication lists
• You maintain and optimize existing email flows (e.g. for the Ambassador Circle and participant communication around events)
• You support the care of our social media channels (LinkedIn & Instagram)
• You create content assets (e.g. Canva graphics) for our communication
• You maintain website contents and our event app
• You test new communication channels and formats and lead recommendations from them
• You work with media and event partners together

Qualification

• Demonstrable experience in email marketing and/or CRM – you know how to set up campaigns, structure flows, and evaluate results
• Experience with email marketing tools (Klaviyo knowledge is a plus)
• Structured, meticulous work approach – you maintain data and processes reliably
• Very good written expression skills in German, English is a plus
• Interest in e-commerce, events, and community themes
• Hands-on mentality and initiative – you bring things actively forward

Benefits

• Flexible working hours, well compatible with other projects or family obligations
• Workplace in a Co-Working-Space in Berlin as well as home office days
• Closely working together with a small, engaged team and short decision-making paths
• Much room for design and ideasTiefe insights into marketing, CRM, and event processes around one of the most relevant e-commerce events in the DACH region
• Direct contact to speakers, partners, and industry networks
• Participation in team events and the event experience itself

We know that no one fits 100% to every profile. If you believe that your experience, attitude or drive makes you a good fit for us – go for it! 🤗

Start date negotiable | Berlin / hybrid

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