CRM & E-Mail Marketing Manager (m/w/d)

You work data-based, want to achieve real impact and strengthen customer relationships sustainably? You recognize sales potential along the Customer Lifecycle and connect CRM knowledge with the implementation of effective email campaigns and other modern communication tools? You enjoy increasing the measurable Customer Lifetime Value and developing long-term customer loyalty for our brands? Then you're right at us!

Cruise Advisor is one of the leading online portals for the brokerage of cruises from all major shipping companies in the DACH region.

We are looking for an engaged CRM & E-Mail Marketing Manager (m/w/d) for our BI & CRM team as soon as possible. In this position, the focus lies on data-driven sales growth through targeted communication to customer binding.

Aufgaben

The declared goal: You connect the data-based analysis of CRM with the operational implementation of email and other communication campaigns and contribute decisively to increasing the Customer Lifetime Value as well as building long-term customer relationships.

In this context, your key tasks are:

• Planning and implementing multi-stage, automated email campaigns within the Customer Journey, including evaluation and continuous further development
• Email Marketing: Creation & Concept of Newsletters including smart image processing
• Segmentation and personalization of customer communication in general
• Development and implementation of A/B tests for optimizing relevant KPIs
• Analysis of Conversion, Reactivation, and Retention Rates
• Analysis of all Customer Touch Points (CTPs) within the Customer Lifecycle
  including removal, addition, or revision of the respective CTPs
• Conceptual reworking of the customer club / customer login with various functions
• Responsibility for Preference Center and subscription/unsubscription processes
• Promoting and defining requirements for further development of CRM infrastructure and use of additional communication tools like Chat and WhatsApp, etc.

Qualifikation

• You already have fundamental knowledge in the field of CRM, Email Marketing, E-Commerce, and/or campaign management
• You have experience in conceiving and designing target-group-specific campaigns
• A deep understanding of CRM automation and KPI-based performance analysis sets you apart - at the same time, you are linguistically strong in German and English
• You work comfortably with complex customer data and segmentation models - this is second nature to you
• You work routinely with common tracking/analysis tools (e.g. Google Analytics, Matomo)
• Your native language is German and you are also strong in English
• You bring advanced analytical skills and a high understanding of complex relationships
• A empathetic customer observation is particularly important to you, and you have a good sense for recognizing and interpreting customer needs
• You are enthusiastic about the world of tourism and cruising - fundamental knowledge in this field is advantageous but not necessary

Benefits

In addition to the best colleagues in the world, you can look forward to:

• Unlimited employment contract in full-time
• 30 days of vacation per year
• Up to 3 days of home office per week
• Participation in ship inspections and events from our shipping company partners
• Discounted cruises for you and your family
• A team budget for joint events
• Duz culture with flat hierarchies
• Pension plan contribution exceeding statutory requirements, as well as capital-forming benefits
• Contribution to the Germany Ticket
• Access to a discounted EGYM Wellpass

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