CRM & Customer Journey Manager (m/f/d)

CRM & Customer Journey Manager (m/f/d)

At Sterntaler, we have been developing baby and children's products for over 60 years that provide security and make children's eyes sparkle. As a brand with tradition and a modern spirit, we combine emotion, design, and innovation – both online and offline.

At Sterntaler, you will shape the digital customer journey of our customers – data-driven, analytical, and with an eye for their needs. This goes far beyond newsletters: you will develop the communication strategy along the customer journey and ensure relevant content and offers at the right time.

Sterntaler – we bring products to life

Are you passionate about digital marketing, data, and relevant customer communication?

Your Tasks:

• Customer Journey in Focus: You will analyze the behavior of our customers along the entire customer lifecycle and identify potentials and weaknesses.

• Turning Data into Actions: You will evaluate customer, shop, and campaign data and derive concrete measures for optimizing conversion and customer loyalty.

• CRM & Automation: With Klaviyo, you will develop and optimize segmented, automated customer journeys – from the first order to the long-term customer relationship.

• Accompanying Customers Long-Term: You will develop relevant communication tailored to the different life stages of parents and their children, accompanying our customers over several years.

• Testing & Optimization: You will develop hypotheses, conduct A/B tests, and optimize campaigns and journeys based on data.

• Developing Customer Loyalty Further: You will contribute your insights to the team and have the opportunity to develop a loyalty strategy.

What Characterizes You:

• Ideally, a completed university degree in Marketing & Communication, Digital Media, Business Administration, or a comparable qualification.

• At least 2-4 years of experience in CRM, lifecycle, or retention marketing, preferably in the B2C segment and in brand-oriented consumer goods or lifestyle markets.

• You think data-driven, analytically, and enjoy deriving concrete recommendations for action from complex data that make the customer experience unique.

• You have practical experience with Klaviyo or comparable CRM/Marketing Automation systems and understand the interplay of segmentation, personalization, automation, and relevant customer communication.

What We Offer:

• Flexible working time models

• Mobile working possible

• Working with great products

• Modern offices with height-adjustable desks

• Employee discounts, company parties, and events

We look forward to receiving your comprehensive application.

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