Creator Manager TikTok Shop - DACH (m/f/d)

Your mission

We are looking for you!

TikTok Shop is currently changing how people shop online – and you can be a part of it from the very beginning.

GENUINE is one of the leading TikTok Shop partners in Germany, and we are looking for a Creator Manager (m/f/d) for our location in Cologne. You won't be managing lists – you will be responsible for the creator strategy for some of our most important brands. Your task: build a strong creator network, develop creators systematically, and translate TikTok trends into formats that actually sell.

Become part of one of the most in-demand TikTok Shop agencies in Europe and take responsibility for creator management and operational implementation.

• Team Leadership & Development: You lead our Creator Management team, set clear goals and expectations, and support your team members in their professional development through regular feedback, coaching, and sparring.

• Creator Strategy: You develop creator strategies for our core brands together with your team and ensure that these are consistently implemented, analyzed, and further developed.

• Performance Management: You keep an eye on the most important creator and content KPIs, identify optimization potential, and derive concrete measures to improve performance, conversion, and GMV together with your team.

• Brand Ownership: You ensure that our Creator Managers lead their brands successfully strategically and operationally – from creator selection and briefing to content performance and long-term network building.

• Creator Network & Scouting: You further develop our strategy for identifying, activating, and retaining relevant creators and build a scalable and high-performing creator network together with your team.

• Trend & Format Development: You recognize relevant TikTok trends early on and translate them together with your team into repeatable content and commerce formats that scale and sell.

• Creator Coaching: You develop standards and best practices for collaboration with our affiliate creators – from hooks and storytelling to content structures and conversion optimization.

• Processes & Scaling: You question existing processes, develop efficient processes and structures, and ensure that our creator management can scale with our growth.

• Cross-functional Collaboration: You work closely with Growth Management, Shop Management, and our Directors to ensure that creator, commercial, and brand strategies align.

• TikTok Partnership: You are in regular contact with TikTok's teams, monitor algorithm and product developments, and ensure that new features, best practices, and platform insights are quickly integrated into our strategies.

Your profile

• Several years of experience in Creator Management, Influencer Marketing, Social Commerce, or Social Media, ideally in a performance-oriented environment
• Initial leadership responsibility or demonstrable experience in coaching and the technical management of teams
• Deep understanding of TikTok, Creator Content, and Social Commerce
• You understand how successful TikTok hooks, formats, and creatives work – and most importantly, why they convert
• You can analyze creator and content performance using KPIs and derive concrete measures from it
• You think strategically, but are also ready to get hands-on operationally
• You can build structures and processes without slowing down the pace of a fast-growing company
• You communicate clearly, can develop people, and manage to give your team direction and responsibility
• Native-level German and very good English skills for internal and external collaboration
• You live in Cologne or are willing to relocate to Cologne for the position

Why us?

• Direct Impact: Flat hierarchies, short decision-making paths – your ideas don't get stuck in endless approval rounds, they get implemented.
• "Day-One" Mentality: We are fast. You can expect an international, energetic team where ideas don't get stuck in meetings but are put into action.
• Real Growth: You will build expertise that is currently among the most in-demand in digital marketing – Creators, E-Commerce, Live Shopping.
• Strong Team: International, fast-paced, and with an open atmosphere – we work hard and celebrate it too.

We are looking for someone who understands: On TikTok, content is the product. If you can master the balance between viral trends and measurable sales results, we look forward to your application.

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