Creative Strategy Director

Our client is a leading influencer marketing agency in Singapore. They are seeking a Creative Strategy Director to lead the agency's transformation from an influencer-marketing leader to an influence-led creative agency. Elevate the company from strong end-to-end execution to strategic, insight-driven, and culturally relevant creative storytelling — with influencers at the core of every idea.

Role Purpose

To architect and lead the agency's creative strategy function, bridging business development, account management, and influencer community teams. This leader will integrate brand strategy, creative concepting, and cultural insight into holistic campaigns that drive both business results and cultural impact.

Archetype: The Influence-Led Creative Strategist

A hybrid leader who blends brand strategy, creative direction, and social influence. Business-minded but creatively inspired. They turn audience insight into powerful influence-led ideas and see influencers as culture shapers, not media placements.

They make influence the idea – not the afterthought.

The successful candidate will be the creative-strategy anchor of the agency's next decade. A culture shaper, storyteller, and strategist who can transform influence from an executional deliverable into a creative force that defines how brands grow.

Requirements

Core Competencies

• Strategic & creative problem framing
  

• Influence-led ideation & campaign architecture
  

• Storytelling, deck narrative & pitch excellence
  

• Cross-functional leadership across BD, AM, and community teams
  

• Cultural & social trend fluency
  

• Coaching & capability building
  

Ideal Background

• 10–15 years in creative strategy, brand strategy, or integrated marketing
  

• Experience in social-first or hybrid creative agencies
  

• Proven record of campaigns where influencers are central to the creative idea
  

• Strong storytelling, presentation, and client-facing ability
  

Personality & Leadership DNA

• Visionary but grounded: balances big ideas with practicality
  

• Builder mindset: thrives in creating new capabilities from scratch
  

• Collaborative and ego-free: works cross-functionally with respect
  

• High EQ coach: mentors teams to think strategically and creatively
  

• Culturally curious: lives and breathes audience trends and digital behavior
  

Success Metrics (Year 1)

• Build the agency's creative strategy framework adopted across teams
  

• Lift pitch-win rate through stronger storytelling and creative narratives
  

• Deliver 3–5 flagship campaigns redefining influence-led creativity
  

• Coach AMs & curators into strategic storytellers
  

• Strengthen the agency's external reputation as a thought leader in influence-driven creativity
  

Key Red Flags

• Traditional ad creative without strategic grounding
  

• Theoretical strategist without executional empathy
  

• Operations-only influencer background
  

• Ego-driven “critic” instead of collaborative builder
  

For clarifications, please contact Karyn Choo (EA Personnel Reg: R24120779) at [email protected]

Employment Agency: Jobs Jolt Private Limited

EA Licence No.: 24C2131

www.jobsjolt.com

www.remotejobsasia.com