Creative Strategist*in (m/w/d)

We are looking for a Creative Strategist*in who understands that good briefings are the real lever behind performing Ads and is eager to prove this in one of the most growth-intensive fields in Germany.

Why Haferlöwe

Haferlöwe is a rapidly growing D2C brand in the Food- and Nutrition-Segment with a clear E-Commerce focus. Paid Social is one of the central growth channels, and Creative Strategy will not be treated as a nice-to-have but as an actual growth lever. That's why this position is being created anew.

What sets this role apart from others: You work directly with a founding team that has already had a successful exit behind them. No theoretical marketing knowledge from the shelf, but real entrepreneur mindset, direct decision-making paths and mentorship from people who know how to scale in E-Commerce. The team is young, highly motivated and lives a tempo that will take you further every day.

You'll get one of the best trainings in Creative Strategy that you can get in Germany, directly in practice, with real budgets, real data and real feedback. Who's ready to dive in and grow faster than anywhere else?

This role is for A-Players who like to think, research and turn insights into concrete concepts. You don't have to be a pro with years of experience, but you must burn for the topic, be curious and willing to grow quickly.

What you'll do at Haferlöwe

You'll take over the connection between strategy and production. You'll work deep in preparation, analyze competitors, evaluate reviews, comments and customer surveys out and translate these insights into Creative Briefings that creator*ines and production teams can directly work with.

This isn't about abstract brand communication but about concrete performance creatives in the Paid-Social context. You'll learn how strong briefs look like, develop a sense for hooks and angles and grow step by step into a complete Creative-Strategy role.

Tasks

• You develop Creative Briefings that are comprehensive, precise and directly executable.
• You analyze reviews, comments, customer surveys and other qualitative sources to identify genuine customer language and turn it into briefings.
• You conduct competitor audits and work with sources like the Meta Ad Library to recognize patterns, gaps and opportunities.
• You develop Creative Angles, Hooks and Concepts based on Awareness Stages, Persona understanding and Performance Hypotheses.
• You work closely with the Media Buyer*in together, analyze which creatives function and lead concrete learnings for new briefings from.
• You think yourself into test systems and hypotheses and contribute to internal processes in Creative Strategy further development.

Qualification

• You have first experience in Creative Strategy, Copywriting, Performance Marketing, Content or a comparable environment and have a basic understanding of how creative works in the Paid-Social context.
• You can structure qualitative research and extract genuine customer language from reviews, comments or surveys instead of thinking in generic marketing language.
• You recognize patterns and can draw conclusions from them, even if you haven't done it daily yet.
• You can formulate hooks and write briefings so that others can directly work with them.
• You work precisely, structured and with high quality standards and understand that a good brief doesn't have to look nice but should function in implementation.
• You are hungry, learning-ready and want to develop yourself further in an E-Commerce environment.
• Ideal would be first touchpoints with UGC production, Paid-Social metrics or the Health-, Nutrition- or Supplements sector.

Benefits

• We are a team of A-Players who strive for growth and live the team spirit at our grandiose team lunches from sushi to much more.
• You work closely and directly with the founders together and have real influence on decisions.
• You get top hardware! You work with a MacBook, two monitors and a standing desk.
• You have clear perspectives and real career and development opportunities at us.
• Our location is ideally connected, you can easily reach us by public transportation.
• Always well supplied! As part of the team, you benefit from attractive employee discounts on our products.

Are you ready for your next career step?

If you're eager to shape Creative Strategy in a growth-intensive D2C environment and grow faster than anywhere else, we look forward to your application and to an initial meeting with us.

We accompany the hiring process exclusively for our start-up client Haferlöwe.

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