Creative Strategist Social Advertising (META) (m/w/d)

We are AAADS - a boutique agency for performance marketing from Cologne, who doesn't have a thing against 0815-work. Instead of mass production (max. 30 customers parallel), we work deeply in the accounts of our customers and treat them like our own. Why can we do that? Because we also scale our own 8-digit e-commerce brand (NEONA). Among our customers are exciting brands like III FREUNDE WEIN, BASF, Mirage Paris or Habitus Arts.

We are looking for a Creative Strategist (m/w/d) with focus on Meta, who exactly knows what stops users in the feed and moves them to buy.

Aufgaben

• Creative Strategy with System: You develop high-performance concepts for Meta Ads (Facebook & Instagram), which psychologically convince and generate real sales.
• Briefings, that sit: You write sharp briefings and scripts (UGC, Motion Design, Static) for our design team and external content creators – with a clear focus on strong hooks and storytelling.
• Data instead of gut feeling: You analyze performance metrics (Hook Rate, Hold Rate, CTR, ROAS), draw the right conclusions, and develop new winning creatives. No reporting just for reporting's sake, but to make decisions.
• Competition in sight: You conduct continuous market and competitor analyses to recognize trends on Meta (and TikTok) early on and adapt them for our brands.
• Real teamplay: You work hand in hand with the team to ensure that creation and media buying perfectly fit together and fertilize each other.

Qualifikation

What you bring:

• Experience that counts: You bring 2 to 3 years of relevant professional experience in the field of Creative Strategy, Paid Social or Performance Marketing (ideally from an agency or an e-com in-house team).
• Meta DNA: You understand the algorithm and best practices on Meta. You know what makes a good ad and how to bridge the gap between brand and performance.
• Analytical mindset: You are not afraid of the ad manager. You can read data, but also understand why numbers move.
• Hands-on mentality: You are proactive, work independently, and have a desire to directly influence the company's success.
• Communication: Fluent German in writing and speaking as well as a keen sense for writing copy that converts.

Benefits

Why you want to join us:

• The setup: Hybrid work in our modern office in the heart of Cologne (directly at Mediapark). Rooftop, Siebträger machine, and beer tap included.
• Your equipment: We provide you with a MacBook and the best possible working materials.
• Work-Life-Balance: Flexible working hours, home office options, and we pay for your Urban Sports Club membership! 👟
• Growth & responsibility: No coffee-hol culture. At our agency, you work on real customer successes and have plenty of room for your creative ideas and personal development.
• A real team: Friendly working environment, flat hierarchies, cool team events (🏓🥂✨) and if you have a dog, it's welcome to come to the office!

Interested?
Then show us who you are and what you can do. Send us your application (preferably with portfolio or examples of creatives you were responsible for) and let's have an informal chat!

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