Creative Strategist Paid Ads (m/f/d)

Do you think in hooks, angles, and testing loops and want to see what your ideas move in the ad account?

We are GORNATION - a sports brand from Münster, founded in 2015 with the mission to strengthen Calisthenics worldwide. Our products are used in over 100 countries - from training equipment to streetwear. Paid Ads are our lever for scaling. On Instagram, we already reach over 270,000 people, and with strong creatives on Meta and Google, we want to inspire even more people for Calisthenics and GORNATION.

We are looking for a Creative Strategist to manage our ad production from the initial idea to evaluation. You will develop concepts, plan shoots, brief our editors, and ensure that new ads go live regularly.

Your goal: more ad output in better quality, more winning concepts and creatives with which we can scale our ad spend.

Working model: from 30 hours/week, on-site in Münster - because conception, shoots, and quick feedback work even better in person with the team.
Start: 01.01.2027

Tasks

• Manage Ad Production: You plan the production funnel for Evergreen Ads and promotions and ensure a constant output of new creatives.
• Develop Concepts: You research trends, formats, and ad libraries and develop concepts, hooks, and angles for Meta and Google from them.
• Organize Shoots & UGC: You plan and accompany internal ad shoots and coordinate with our athletes for organic reposts and UGC.
• Feedback Loops with Editors: You brief our editors, provide feedback on ad versions, and edit yourself if necessary.
• Evaluate Performance: Together with our Media Buyer, you analyze the results, derive learnings, and integrate them directly into the next concepts.
• Accompany Promotions: You are involved from the beginning in all campaigns with a paid component and plan the appropriate creatives on time.

Qualification

• Experience in Ad Conception: You have already conceived ads or worked with UGC, ideally in the D2C environment, and know why a creative performs.
• Organization & Project Management: You keep an eye on concepts, shoots, and deadlines simultaneously and set clear priorities.
• Independent Working Style: You drive topics forward independently and do not wait for instructions.
• Connection to the Scene: You are at home in the fitness or calisthenics world and understand our community.
• Communication Skills: You coordinate with Media Buyers, Editors, Athletes, Content Team, and external partners and remain clear even with short-term changes.
• Hands-on & Resilient: Shooting deadlines and many stakeholders do not throw you off balance. You work in a structured and reliable manner.
• Solid Language Skills: You have very good German and English skills to confidently implement hooks, scripts, and briefs.
• Background: Whether studies, training, or career change - practical experience is crucial.
• Nice-to-have: Experience in editing, with Asana or other project tools, as well as a basic understanding of photography and videography.

Benefits

• Top Work Equipment: You will receive a MacBook for your work, which will help you work productively and efficiently.
• Fitness Included: We train together regularly after work, either in our fitness room in the office building or in the gym around the corner.
• Tax-Free Benefit in Kind: You will receive a sports membership, company health insurance, or a fuel card as a tax-free benefit in kind.
• Team Events & Networking: In addition to great team events, you will also have the opportunity to connect with international Calisthenics athletes and learn from them.
• Experience FIBO: With your 4-day ticket for FIBO - the world's largest fitness trade fair - you will have access to the fitness world in Cologne.
• Comfort at Work: Every workstation is equipped with a height-adjustable desk so you can switch between sitting and standing to stay productive and healthy.
• Coffee & Water Flat Rate: Enjoy first-class coffee from our high-quality coffee machine and always fresh water from our water filtration system.
• Exclusive Discounts: Benefit from employee discounts on our equipment and clothing for your training.
• Personal Collaboration in the Office: We focus on real encounters in the office in Münster instead of endless online calls. Our goal: an office where you feel comfortable and like to come to.
• Dog-Friendly Workplace: By arrangement, you can bring your dog to the office.
• E-Car Charging Station on Campus: You can conveniently charge your e-car directly at the office.

If you are eager to build our ad production, launch your own concepts, and become part of a motivated team on-site in Münster, then we look forward to receiving your application. Feel free to send us some ads or concepts you have developed, with a brief explanation of what worked well about them.