Creative Strategist (m/f/d)

Full-time · Cologne, hybrid · starting immediately
Hunderunde is a health brand for dogs from Cologne. We make plant-based food toppings, vegan complete food, and snacks for specific problems like digestion, coat, joints, or teeth. Co-developed by veterinarians, honest recipes, no promises without substance.
Founded in 2019 by Fabio and Luis, known from "Die Höhle der Löwen" (Shark Tank), completely bootstrapped. 5% of our net revenue goes to animal welfare projects, including a shelter in Romania. This means: every ad that performs for you also helps dogs who otherwise have no one to care for them.

Responsibilities

You turn customer language into ads that sell. From the idea to the numbers in the account.
You develop the concepts, brief editors, designers*, and on-camera talent, run the campaigns on Meta and Google, and decide based on data what scales and what gets cut. You work directly with Luis (Co-Founder, responsible for Marketing and Brand).
What you will do

• Creative Strategy for Meta and Google: Angles, Hooks, Formats. Your ideas come from real customer voices (comments, reviews, DMs, support tickets), not from gut feeling.
• Faster with AI: Research, evaluate customer feedback, concepts and briefings with Claude and Co. You use AI to bring more and better ideas to market faster.
• Manage Production: Concept one-pagers, shoot briefs, cut briefs. So clear that editors, designers*, and on-camera talent can start without further questions. You don't produce yourself, you ensure that the right thing is produced.
• Media Buying: Set up, manage, test, and scale campaigns in Meta Ads Manager and Google Ads.
• Analyze and Iterate: Read performance with our attribution tools and derive the next testing round from it.
• Utilize Creator Content: Work with our social and creator team to create strong ads from creator material.
• Stay Compliant: Clear legal rules apply to advertising claims for dog food. You are eager to be creative within these rules.

Qualifications

What you bring

• 2-3 years of experience in Paid Social and Paid Search, ideally in DTC or E-commerce
• You master Meta Ads Manager and Google Ads (Search, PMax, YouTube/Demand Gen) hands-on
• You have been responsible for creatives that have demonstrably performed and can explain why
• AI is your everyday tool: Claude, ChatGPT, and Co. You build your own workflows for research, concepts, and briefings with them
• A feel for hooks, editing, and text. You don't have to edit or design yourself, but you recognize what stops the scroll and can brief it in such a way that it comes out
• CAC, ROAS, CTR, and Hook Rate are not foreign words to you
• Ownership mentality: You don't wait for permission, but make decisions and stand by them
• Honesty, even when it's uncomfortable. This is non-negotiable for us

Benefits

What we offer you

• A Job with Purpose: 5% of net revenue goes to animal welfare. Your work has a direct impact.
• Shape Instead of Just Work: Small team, short distances. Your ideas go live instead of getting stuck in approval loops.
• Hybrid: 3 days in the office in Cologne, 2 days remote.
• Workation: Twice a year we go away with the whole team
• 30 Vacation Days
• Professional Development: For courses, conferences, and tools
• Nice Office: On Schanzenstraße in Cologne
• Open Culture: Direct access to the founders, numbers and decisions are shared, criticism is a tool, not an attack

We look forward to creative applications, maybe you already have an idea that we can improve. Feel free to be creative.

We look forward to hearing from you!

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