Creative Strategist (m/w/d)

We are a growing company, an up-and-coming growth company in the cosmetics and beauty segment of e-commerce. We develop natural cosmetic products with the addition of selected active substances from the bee cosmos. Bedrop stands for quality, transparency, and customer satisfaction. What we value at least as much in our D2C daily life: creatives who don't just look good but also sell measurably.

We're not looking for a classic branding role. Rather, we're looking for someone who understands creative strategy as a performance lever and builds a scalable system that continuously produces new winner creatives.

Your Role and Impact

As Creative Strategist, you are responsible for the creative performance strategy for our conversion campaigns. You translate audience insights, product strengths, and performance data into clear angles, stories, and formats. You lead our creative setup professionally, set standards, and ensure that creatives and funnels work together to grow CVR, ROAS, and revenue.

Tasks

What you do here

You work closely with Paid Marketing, E-Commerce, Product, and Content Production teams and take ownership of the creative output in the performance context.

Your Key Tasks:

• You develop creative strategies and angle concepts for conversion campaigns, focusing on paid social and other performance channels

• You build a structured creative testing system, including prioritization, testing matrix, iteration logic, and documentation of learnings

• You write and are responsible for creative briefings that accelerate production and improve quality (Hook, Story, Proof, Counterargument handling, Format, Variants, CTA)

• You analyze creative performance and lead clear next steps from scroll stop to CTR, CVR, and ROAS, without getting lost in vanity metrics

• You steer creative reviews and feedback loops with designers, cutters, creators, and the performance team

• You ensure that brand and tone remain consistent, without slowing down performance

• You optimize the end-to-end creative funnel: from Hook to Checkout, including page selection, message match, and testing of creative and landing page combinations

• You monitor market, platform patterns, creator trends, and competitors and translate them into new concepts that fit our target audience

Qualification

**Requirements
**
You are strategically and operationally strong? You can lead a team and simultaneously dive deep into concept, copy, and iteration? Do you want impact, not just output?

What you ideally bring with you

• several years of experience in performance creative strategy, direct response, paid social creative, creative direction in the performance context or comparable (in-house or agency)

• a very good understanding of conversion creatives and their structure (Hook, Story, Proof, Trust, Counterargument handling, CTA, Variants)

• security in working with performance teams and KPI logic - you don't have to do media buying, but you understand the mechanism

• experience in leadership, mentoring, or building standards and processes in creative teams

• very good German in copy and communication, English is a plus

• structured working style, prioritization, ownership, high quality expectations

Nice to have:

• experience with UGC processes, creator briefings, and production workflows

• understanding of landing page basics, CRO principles, and funnel messaging

• experience in the D2C beauty or FMCG field

Benefits

• You get real influence on growth because creative is a central performance lever here
• You work closely with marketing and e-commerce - fast, test-oriented, and with short ways
• a long-term perspective in a rapidly growing functional beauty, health/food scale-up
• company pension scheme
• fair remuneration
• a challenging, varied, and interesting job
• Scale-Up flair: You work with a dynamic and highly motivated team
• participation opportunities in cross-functional company development
• employee events
• networking at various events and dates, including Judith Williams

Has our interest sparked?

Then we look forward to hearing from you! Please send us your CV, cover letter, and salary expectations. For inquiries, we are happy to be available.

Find Jobs in Germany on Arbeitnow