Creative Strategist (m/w/d)

We are one of the most well-known Streetwear Brands in Europe, and we're not just standing out through our designs and unique vibe, but especially through our community. Whether it's Pop-Up Tours, our own Records-Label, or festivals with over 15,000 people - we don't just make fashion, we make Culture.

With a monthly marketing budget of six figures and the clear goal of establishing our D2C brand globally, we're starting our next growth phase. To translate our brand aesthetic into measurable growth on the international market (Europe & USA), we're looking for you!

As a Creative Strategist, you'll be the perfect link between creation and performance. You'll develop not only the strategy but also design hands-on strong Ad-Creatives, steer our creators, and ensure that our ads scale internationally.

Aufgaben

• Creative Strategy & Execution: You conceptualize and create high-converting Ad-Creatives (Video & Static) as well as appealing Social Media graphics for our international performance campaigns.
• UGC Management & Creator Relations: You take over the independent identification, contact, and briefing of national and international creators to ensure a continuous influx of authentic content.
• International Performance Ads: You create, test, and iterate performance ads for our core markets (Europe and USA) on Meta, TikTok & Co.
• The Spagat aus Brand & Performance: You take high-quality campaign shootings of our releases as well as raw UGC content and translate both into reach-strengthening digital assets.
• Testing & Data Analysis: KPI-based tracking (ROAS, CPA, Hook-Rates). You test out which creatives perform best internationally, derive clear recommendations, and optimize continuously.
• Cross-functional Collaboration: You work closely with Media Buying, E-Commerce, and Brand Teams to maintain tempo and quality at sales events and international launches.

Qualifikation

• Hintergrund: Completed studies in the field of Marketing, Mediendesign, Kommunikation or relevant professional experience in Creative Strategy, Content- or Performance-Marketing.
• Hands-on Creation: You're confident handling common design and video editing tools (e.g. Adobe Creative Cloud, Figma, CapCut) and have a great sense for typography, layouts, and fast video cuts.
• Channel & Ad Expertise: You know exactly how the interaction between the most important platforms (Meta, TikTok, YouTube) works and how to build ads in their ad managers.
• Content- & Culture-Kompetenz: Outstanding understanding of digital trends, visual language of Streetwear culture, and creative storytelling.
• Zahlen-Fokus: You think data-driven. Terms like Hook-Rate, ROAS, and CTR are not foreign to you, but the foundation for your creative decisions.
• Kommunikation: Excellent communication skills in German and English to brief international creators and roll out campaigns globally.

Benefits

• Gestaltungsspielraum: No rigid corporate structures. You have the freedom to quickly implement ideas and shape the international rollout through your creatives.
• Culture & Workspace: Modern new-build office with a rooftop garden in the heart of Frankfurt, Friday home office, as well as an always fully stocked fridge with snacks and drinks.
• Attraktives Setup: Trust-based working hours, an attractive salary package, clothing budgets, and top-notch hardware (MacBook, iPhone) that you need to perform.
• Benefits: Subsidy for a fitness studio membership, mobility allowance (train), and regular team event incentives.
• Entwicklung: Regular opportunities for professional development in a rapidly growing e-commerce environment.

Ready to shape the growth of 6PM? Then apply now!

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