Creative Strategist

We are a young Berlin-based company that is rethinking in-house gardening – with smart solutions for growing nutrient-rich microgreens directly at home. Together, we set a sign for health, sustainability, and conscious consumption.
As a Creative Strategist, you will be a valuable part of our team, working closely with the founders – and have the opportunity to influence the marketing funnel and all consumer touchpoints.

Aufgaben

• Copywriting:
  Creation of platform-specific advertising texts (short-, medium- and long-form) and messages that correspond to the brand tone and effectively address target groups and encourage purchases.
• Analyse & Strategie:
  Analysis of target groups, market trends, and performance data for the development of effective creative strategies and continuous optimization of the status quo
• Konzeptentwicklung:
  Translation of gained insights into convincing campaign concepts, offers, and advertisements (video & static) to sustainably increase performance.
• Kreatives Briefing & Produktion:
  Steering of the entire creative process – from idea generation and briefing to creation, review, and release of assets.
• Funktionsübergreifende Zusammenarbeit:
  Close cooperation with teams from Performance Marketing, CRM, and Webshop to ensure a unified strategic and visual orientation.
• Performance-Optimierung:
  Continuous testing, evaluation, and optimization of creative assets based on relevant key figures such as Conversion Rate, Revenue, and Return on Ad Spend.

Qualifikation

• Direct-Response-Copywriting:
  Creation of strong briefings and convincing marketing texts, as well as their implementation across all relevant marketing touchpoints.
• Strategie & Analyse:
  Well-developed strategic thinking with the ability to link creative ideas to clear business goals, as well as experience in interpreting data and performance key figures.
• Kreativität & Umsetzungskompetenz:
  Fundamentally knowledge of storytelling, concept development, and content strategy for digital platforms.
• Hands-on-Produktion:
  Safe handling with design tools (e.g. Canva) for social media formats and paid advertisements.
• Digital- & Trendverständnis:
  Deep understanding of social media platforms, performance marketing mechanisms, and current digital trends.
• Berufserfahrung:
  At least 2 years of experience in an agency or e-commerce with contribution to scaling the performance marketing through creative strategies.

Benefits

• A meaningful product that connects health and sustainability
• A motivated, heartful team with start-up spirit and short decision-making paths
• Freedom of design and real influence in the area of brand and growth marketing
• A steep learning curve and responsibility with good career opportunities
• Hybrid set-up: An office in the heart of Berlin and remote possibilities.
• Access to fresh microgreens at any time

We look forward to your application (including CV).

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