Creative Strategist im Performance Marketing für Hundeversicherung 100% Remote (m/w/d)

We are Die Tierversicherer – Germany's fastest-growing insurance broker for pets. In just 2 years, over 10,000 customers have entrusted us with their business. We find the best insurance, have veterinarians on our team, and advise via WhatsApp.

Our vision: 90% of all dogs, cats, and horses in Germany should be insured against illness. To achieve this, we rely on smart automation, data-driven marketing, and a team that loves animals just as much as good performance marketing. We have already automated or AI-powered large parts of our ad management and creative production – from campaign analysis to voiceover or image generation. Now we're looking for someone who not only understands this system but also develops it further with creative strategy.

Aufgaben

Creative Strategy & Datenanalyse

• You analyze ad performance data and derive new creative ideas from it
• You identify winning angles, hooks, and messaging approaches – and scale them systematically

Workflow- & Automatisierungssteuerung

• You steer and optimize our existing AI-powered workflows for ad creation, voiceover scripts, and creative production
• You work with tools like Meta Ads Manager, HubSpot, Airtable, and AI systems – and feel comfortable in technical setups
• You bring your own ideas on how to make processes even more efficient

Creator Management & Content-Produktion

• You brief and manage external creators for UGC and video content
• You might also create content yourself
• You ensure that our creative output remains consistently high: new formats, new angles, new tests

Qualifikation

Must-haves:

• Experience in performance marketing (Meta Ads)
• Understanding of you can derive creative decisions from numbers
• Technical affinity: you're not afraid of automation tools, AI workflows, or API integrations
• Creative eye: you recognize good hooks, strong visuals, and compelling storylines
• Eigenverantwortliches Arbeiten: Remote-First means trust – and self-initiative

Nice-to-haves:

• You have a dog yourself – and understand why pet insurance is an emotional topic
• Experience with UGC production or your own content creation (video, reels, TikTok)
• Experience with AI tools for content creation (e.g. ChatGPT, Veo, ElevenLabs)
• You're passionate about the topic of pet insurance and have a dog yourself

Benefits

• KI-Kompetenz, die 99% nicht haben: Prompt Engineering, automated content pipelines, AI-powered evaluations, and more.
• Performance Marketing at the forefront: Andromeda-optimized campaign management, CPMR-based funnel analysis, sequential learning strategies. You'll learn performance marketing like the top 1% do – live within a system that already generates over 10,000 customers.
• Echter Impact, keine Konzernmühle: 100% Remote, flat hierarchies, real responsibility from day one. Your ideas go live and you see the results in real-time.
• A team that's passionate about its topic: Veterinarians, veterinary students, genuine animal lovers – people who live their mission.