Creative Strategist - all genders

join the team

As Creative Strategist at Adbaker, you develop creative strategies for Direct Response Advertisements. You set the direction for which ideas we implement for our customers and lead the creative team from concept to final output.

The important thing is that you don't just think about what's closest, but are also brave enough to implement concepts that may seem too complex for others. You combine creativity with a pragmatic performance approach.

the task

#1 Creative Strategy & Concept Development

• Development of performance-oriented Ad concepts
• Deduction of storylines, hooks and messaging based on target group, product and data
• Development of creative approaches along the funnel (Awareness, Consideration, Conversion)
• Generation of new, testable Ad ideas with clear hypothesis

#2 Performance Marketing

• Tight collaboration with Performance Marketing to derive creatives from data (KPIs, learnings, tests)
• Understanding and application of Ad formats, platform logic and best practices
• Ongoing iteration and optimization of creatives based on performance data

#3 Briefing & Structural Work

• Translation of concept ideas into concrete, executable creative briefings
• Clear definition of: hook, storyline, key message, scenes, formats & platforms - you deliver the