Creative Marketing Manager

We are seeking a Marketing Manager who blends strong project management and partnership marketing skills with creative design expertise, brand consistency, and digital growth. This role is ideal for a hands-on designer who can produce high-quality creative assets, manage marketing initiatives, support partnerships, and uphold brand excellence across a growing franchise network in the beauty and wellness industry.

You’ll work closely with the Director of Marketing & Communications and a cross-functional team of seven to drive campaigns, support franchisees, and manage creative projects that enhance brand awareness, generate leads, and boost retention.

Key responsibilities:

Partnership & Co-Marketing

• Develop go-to-market plans for strategic partners (beauty brands, booking platforms, décor/furniture providers).
• Execute partner programs including co-branded campaigns, influencer collaborations, and sponsorships.
• Manage the partner lifecycle—pilot, scale, optimize, and renew—while creating repeatable playbooks.
• Coordinate joint campaigns such as email swaps, webinars, or in-store activations.
• Define, track, and report KPIs (reach, engagement, lead referrals, redemptions, codes/UTMs).
• Ensure all assets meet brand standards and partnership agreements.

Email Marketing

• Plan and execute email/SMS campaigns in ActiveCampaign or similar platforms.
• Build and maintain a modular, mobile-optimized template system.
• Manage the email marketing calendar for newsletters, announcements, and lifecycle journeys.
• Write and test copy that aligns with customer journey stages (welcome, nurture, conversion).

Content Development

• Write on-brand copy for emails, landing pages, and websites optimized for search and conversion.
• Develop A/B test variants for subject lines, CTAs, and ad-aligned landing pages.
• Draft internal communications such as memos, franchisee updates, and event recaps.

MarCom & Project Management

• Plan and manage integrated initiatives across email, content, and partnerships.
• Oversee timelines, vendors, and deliverables (designers, agencies, printers, and merch vendors).
• Keep franchisee marketing portals and media libraries current and organized.
• Collaborate with internal teams and partners to maintain alignment and ensure high-quality output.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 5+ years of experience in partnership or channel marketing, email marketing, and content creation.
• Proven success in developing and executing GTM and co-marketing campaigns.
• Strong vendor and stakeholder management skills.
• Excellent writing, editing, and communication skills.
• Advanced attention to detail and commitment to brand standards.
• Hands-on experience with ActiveCampaign, HubSpot, or Mailchimp.
• Familiarity with WordPress, basic SEO, and CRM/marketing automation tools.

What We Offer:

• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• The chance to work on diverse projects and partnerships.
• This is a central role that will allow you to make an impact in the team and manage multiple projects.

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends)
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms
• Did we mention it's REMOTE?!!

One of our core values at Zipdev is