Creative Director (m/f/d)

Good taste is not enough.

You recognize within seconds whether a creative works.

You look at an interface and know why it's not converting.

You understand why a brand suddenly becomes culturally relevant on TikTok, while another remains invisible despite a multi-million budget.

You can discuss typography, art direction, and UX as deeply as you can discuss hooks, content production, social trends, and reach building.

And when three strong creative teams pursue three different directions, you are the person who makes a clear decision.

Then we want to get to know you.

In just four years, Pammys has grown to over 1 million customers. Today, over 150 employees are working to make Pammys an international footwear brand.

Our next growth phase doesn't just need more content.

It needs a clear creative signature.

• Development and implementation of the entire Creative Strategy and Creative Direction for Pammys across Brand, Social Media, Paid Social, Content, Graphic Design, and UX/UI
• Professional and disciplinary leadership of our Heads of Social Media, Content Production, and UX/UI as well as further development of the entire Creative Organization
• Building a distinctive visual brand world and ensuring a consistent Brand Identity across all relevant customer touchpoints
• Responsibility for the Creative Strategy of our Paid Social Channels and close integration of Brand, Organic Social, Performance Marketing, Media Buying, and CRO
• Development of quarterly and seasonal campaigns, creative concepts, and content roadmaps together with the responsible teams
• Management and continuous improvement of creative output, quality, and speed across all creative teams
• Deep understanding of our target groups, products, markets, and competitors, as well as translation of current social, design, fashion, content, and cultural trends into relevant concepts for Pammys
• Responsibility for budget, resource planning, prioritization, and hiring within the Creative Organization
• Use of performance data, creative analytics, and customer insights to make creative decisions and consistently develop successful approaches
• Close collaboration with management, brand, performance marketing, and product development on the strategic advancement of Pammys

• Many years of experience as a Creative Director, Head of Creative, or in a comparable creative leadership role, ideally in a rapidly growing DTC, e-commerce, fashion, or consumer brand
• Demonstrable experience in leading managers and multidisciplinary creative teams
• Outstanding understanding of graphic design, art direction, brand design, and visual systems
• Very good understanding of UX/UI, e-commerce customer journeys, and conversion
• Deep expertise in content production, social media, creator content, and modern platform mechanics
• Strong understanding of paid social, creative performance, media buying, and CRO, enabling you to challenge performance teams on an equal footing
• Experience in developing large-scale brand and performance campaigns as well as building scalable creative processes
• Confident use of KPIs, creative analytics, and performance data and the ability to derive creative decisions from them
• Strong commercial understanding and experience with budgets, resource planning, and prioritization
• Exceptional feel for current trends, pop culture, fashion, social media, and digital consumer behavior
• A clear opinion, strong decision-making skills, and the ability to professionally justify your decisions
• Extremely fast comprehension and the curiosity to continuously engage with new technologies, AI, platforms, and creative developments
• High quality standards combined with speed, pragmatism, and execution power

• Creative Ownership: You are responsible for the creative development of the entire brand
• Leadership: You lead several central creative areas and their heads
• Impact: Your decisions are immediately visible on millions of customer touchpoints
• Scale: Over 1 million customers and a brand in the midst of international expansion
• Speed: Short decision-making processes and direct access to management
• Resources: Existing teams in Social Media, Content Production, and UX/UI, which you will develop to the next level
• Benefits: Attractive compensation, Deutschlandticket subsidy, and corporate benefits

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