Creative Content Strategist (m/w/d)

adlicious is one of the leading Advertising Solutions Providers in beautiful Hamburg and our mission is to create the best advertising campaigns for our customers by combining Media, Creative & Tech. With our unique Ad Delivery Technology, we support leading brands in delivering their message in real-time across the entire digital customer journey personalized to their target audience. To achieve this, we need talented individuals from various fields who can work together to create synergies. Currently, we have around 90 employees, with a tendency to grow – and what's missing is YOU!

You will be responsible for copywriting in our client projects, build our B2B marketing independently (LinkedIn, Blog & Co.), and develop our AI workflows further. Three clear pillars: Copywriting, B2B Marketing, AI. You connect editorial craftsmanship, conceptual thinking, and AI affinity and drive topics actively, rather than just processing them.

Aufgaben

Copywriting for client projects:

• You will be responsible for headlines, claims, social copy, landing pages, scripts, and campaign texts in close coordination with art direction, strategy, and account management. You will work together with external service providers as needed.

B2B Marketing for adlicious:

• You will independently manage our B2B channels (e.g., LinkedIn, Blog, Whitepaper, Newsletter, Sales Materials, and Case Studies) to increase visibility, reputation, and qualified inbound leads.

KI Workflows & Automation:

• You will build and maintain KI-based workflows for content production, develop central prompt templates, and integrate new tools like Claude, ChatGPT, Gemini, Notion AI, or Perplexity into your daily work.

Strategic Concept:

• You will develop storylines and campaign concepts for client projects – from the initial idea to a well-formulated campaign narrative.

SEA Work:

• You will deliver relevant topics and text modules for our Campaigning Team, supporting performance-oriented measures.

Internal Enablement:

• You will enable the team to work independently with KI tools and prompt templates and serve as a sparring partner when it comes to integrating AI sensibly into daily work.

Qualification

Professional experience in writing or B2B content marketing:

• You bring 1-2 years of experience in copywriting, B2B content marketing, journalism, editing, or a comparable text-related role. Internships and work-study programs count.

Linguistic excellence:

• You write excellent German – precise, lively, and brand-oriented. You are proficient in English on an operational level.

B2B Marketing & LinkedIn:

• You understand how B2B content works, why a hook is effective, and how to build topics editorially. You can show your own LinkedIn posts, blog articles, or content projects as work samples.

High AI affinity:

• You already actively use tools like Claude, ChatGPT, or Gemini in your daily work and can describe how you structure prompts and set up workflows.

Tonalitätssicherheit & Markengespür:

• You can quickly get into different brands, target groups, and communication styles and hit the right tone.

Structured, independent working style:

• You don't need a micro-stimulus for every task, actively develop topics, and bring projects forward independently.

Team spirit & development enthusiasm:

• You are open to feedback and have a desire to continuously develop yourself in a creative team.

Nice-to-have:

• Experience in an agency or in-house marketing team, touchpoints with pitches, campaign concepts, SEA/SEO, or content analytics (LinkedIn Insights, GA4) and knowledge of additional KI tools like Notion AI, Perplexity, Midjourney, ElevenLabs, or Runway.

Benefits

• Variety in your work in a young and dynamic team
• Taking over ÖPNV costs
• JobRad
• Opportunities for personal development (internal and external further education)
• Option to Mobile-Office and Workation
• Modern work equipment with the choice between MacBook Pro or Lenovo ThinkPad as laptop, including noise-cancelling headphones
• Ergonomic working places
• Access to Enterprise licenses for our KI core tools (e.g., Claude, ChatGPT, Gemini, Notion AI) – no token limits that slow you down
• Linguistic courses (regardless of foreign language or German)
• Many team events and barbecues in our office bar with delicious cocktails
• Firm-owned fitness studio with Cross-Training, Bodybuilding, Cardio, HIIT, and online workouts
• Office dogs :)

Have we piqued your interest? Then we look forward to your application.

Please visit our TikTok, Instagram, or Facebook account to learn more about us.

We look forward to you!

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