Creative Concept (m/f/d)

You are a social native yourself, you know how brands really work on the platforms and always keep an eye on visual development. If you know exactly what we mean, let's talk.

Tasks

• Concepts that work: From briefing or content backlog, you independently develop the guiding idea, the format, the storyline, the hook – for the big campaign as well as for ongoing always-on content
• Platform intuition instead of copy-paste: You know why a cut on TikTok has to be different from Instagram. And you immediately notice if an idea is too quảng cáo, too generic, or too campaign-focused
• Translate the brand, don't just dress it up: You turn a brand into socially viable communication. Tonality, visual language, mechanics, instead of just replicating it
• Briefings that work: You write so clearly that production can get started without asking three times about the basic idea
• Presentation instead of gut feeling: You present your concepts to the client team and clients and defend them with arguments, not with volume. And you consider what a shoot or content batch needs to be economically feasible
• From idea to specification: With growing experience, you increasingly set the creative direction instead of implementing everything yourself. However, you remain responsible for the outcome
• Pitch stage, depending on experience: From supporting work to an independent part to full responsibility for smaller pitches

Qualifications

• Min. 2-3 years of experience in the conception of social media or influencer marketing content, ideally from an agency side
• You have independently developed concepts, not just assisted. Feel free to show us what has resulted from them
• TikTok, Instagram, and the common formats are not new territory for you. You notice when something is not thought out platform-appropriately before someone else does
• You write briefings that others can produce without further questions, instead of loose ideas that still need to be interpreted
• Presentation confidence, both internally and with clients. You defend an idea with arguments, not with insistence
• Pitch experience is a plus, not a must
• Fluent German and English, both spoken and written

Benefits

We place great importance on an environment where people enjoy working – with a team that sticks together and is eager to drive things forward.

• Ambitious team with flat hierarchies, a lot of trust, and real scope for action
• Exciting projects where you can visibly make a difference
• Flexible working including remote option (up to 12 weeks/year)
• 30 days of vacation & 38h week
• Apple equipment for private use as well
• Givve Card or Wellpass
• Jobrad & company pension plan

Match? 💚
Send us your application, whether classic with a cover letter or creative as a video.

And tell us your salary expectations & your earliest possible start date.

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