Copywriter (m/f/d)

Copywriter (m/f/d)

Do you want to write texts that immediately stand out in the feed? Do you want to reach, touch, and advance people in health matters with the right words? And do you want to use state-of-the-art AI tools without sacrificing linguistic excellence?

Then you're exactly where you need to be!

As a copywriter in the healthcare market, you are the voice of our brands on social media and beyond. You transform complex health topics into texts that surprise, captivate, and stick in people's minds – from short, concise social media captions and scripts for video content to convincing landing pages and long-form articles that offer real added value to patients (outside of prescription drugs).

Working at BrainersHub means

• Drive & Ambition: We live a culture of high pace and high reward: Those who show initiative and perform strongly are given room for development, additional responsibility, and are rewarded with an excellence bonus.
• Focus on Development: Honest feedback and regular shoulder views are a matter of course for us. We promote individual development with transparent development plans and targeted mentoring.
• Success in the Team & Lived Team Culture: The best ideas count, regardless of your position. We value ambitious personalities and rely on interdisciplinary collaboration to achieve more together.
• Room for Excellence: We are looking for top performers with a genuine desire to shape things: people who take responsibility and want to co-shape our future with their own initiative and fresh ideas.
• Inspiring Work Environment: flexible working hours, home office options, inspiring after-work sessions. With us, you are part of an ambitious, open team.

Your Tasks:

• Social Media Copy with Wow Effect: You write captions, hooks, and scripts that grab attention within the first three seconds, for Meta, LinkedIn & Co. You know the difference between a text that gets scrolled past and one that gets noticed.
• Develop Creative Content Formats: You come up with new, original formats, from storytelling series and community posts to funny or emotional campaigns, and actively bring fresh ideas to the team.
• Cross-Channel Content Creation: You develop content across all relevant channels: social media, website, newsletter, landing pages, and sales materials. Always with the same standard: linguistically strong, target-group-oriented, and with a clear tonality.
• Landing Pages & Conversion Copy: You write convincing landing pages and sales texts that not only inform but also motivate action, with a clear structure, strong headlines, and impactful CTAs.
• Trend Radar: You have a feel for what's currently working, both on social media and in digital communication overall, and translate current trends into content that fits our brands.

What You Should Bring:

• Exceptional Writing Expertise & Creativity: Writing is your passion. You have a fine sense for language, rhythm, and tonality, and you succeed in making even dry topics exciting – whether for social media, newsletters, landing pages, or sales materials.
• Feel for Social Media & Digital Channels: You know how people really read, scroll, and react on Instagram, TikTok & Co. and write specifically for that. At the same time, you think cross-channel and adapt tone and format precisely, whether for a newsletter, landing page, or sales document.
• Storytelling Competence: You can transform complex content into simple, compelling stories that stick in people's minds, on any channel and in any format.
• Digital Affinity & Basic SEO Understanding: You understand the mechanisms of digital marketing and ideally have initial experience with search engine optimization.
• Structure & Reliability: You work meticulously, are organized, and keep track of multiple projects and channels.
• Team Orientation & Openness: You enjoy exchanging ideas, constructively accept feedback, and contribute your own ideas.
• Excellent German Language Skills (Written & Spoken): For texts that truly convince.

(Not sure if you have everything? No problem – convince us with your creativity, your curiosity, and your drive!)

Find more English Speaking Jobs in Germany on Arbeitnow