Marketing Coordinator

About the position Coordinating and executing digital marketing strategies focused on generating, qualifying, and tracking leads, ensuring a correct integration with the commercial area to maximize conversions and sales. Responsibilities Managing prospect acquisition strategies through SEO, SEM, and digital campaigns. Conduct keyword audits and continuous optimization of the website. Implementing A/B tests in landing pages and ads. Defining and executing marketing plans and campaigns. Developing and maintaining relationships with key stakeholders. Analyzing and reporting on campaign performance. Staying up-to-date with industry trends and best practices. Collaborating with cross-functional teams to achieve business objectives. Providing expert advice and guidance to colleagues. Identifying opportunities for process improvement and implementing changes as needed.